Every broker wants a commercial real estate website that draws attention from online users and has good traffic. However, standing out in the commercial real estate market can be difficult. With so many different websites vying for attention, getting enough traffic can be a challenge.

There are new and inventive ways to ensure your website attracts traffic. Web traffic is a crucial factor in a business’s survival. A lack of online visitors on your commercial real estate website will cause you to struggle with meeting your commercial real estate marketing and sales goals. To help you with your online goals, we will be sharing some of the main tips for increasing traffic to your commercial real estate website.

1.    Create a Google My Business Account

Google My Business can be considered as a digital directory or yellow pages. When you create a Google My Business account, you’re enabling the general public to learn more about your company, as they get to learn more about you and what you have to offer to them. This is perhaps one of the best-kept secrets in the real estate industry, and it is absolutely free. You can set up your business profile with professional photos and add a description of your business, highlighting your company’s uniqueness to customers, so they choose you every time over other competitors. 5 Steps to Marketing CRE Business Locally.

2.    Give Away Free Stuff Online

When you establish a website portal, give away some freebies in exchange for a person giving you their email address and joining your database and online community. Ensure that the freebie you are offering is of high value and relevant to your target audience for it to be successful. Easily create a PDF report to be sent out to people online as they subscribe to your database. This will pique the public’s interest, and you are more likely to see an increase in your traffic numbers.  4 Most Effective CRE Marketing Strategies.

3.    Establish Local Content

Ultimately, the people that you want to attract to your business will be locally based. They may want to sell, lease, invest, or manage property, and that’s why you must aim to put plenty of fresh content onto your website regularly. That content should be focused on location and property type, as it will allow the search engine to see your relevance through accurate and relevant information on your website. Local Advertising Ideas for CRE.