Whether you are working with limited resources or have an established marketing team, developing a comprehensive commercial real estate marketing plan can be hard, especially in the competitive digital age. You might spread your game plan too thin and lose focus on main objectives. To ensure that this doesn’t happen and that you effectively break into the world of commercial real estate, we have compiled a list of marketing strategies. These strategies should help you outsmart your competitors.
1. Create a Compelling Website
Make sure that you have an up-to-date, compelling website to create a solid first impression and build a strong foundation for all of your digital marketing efforts. Almost 80 percent of investors and tenants use the internet for making purchase and lease decisions. This means that a website is critical for gaining brand visibility, acquiring new leads, and driving sales. Get in touch with Calico Marketing to create a responsive, professional website for your commercial real estate business.
2. Start Blogging
A blog is an exceptionally powerful tool that can have huge impact for social media visibility and search engines. It is also a great place to interact with your potential clients. Educate your readers with advice and tips, highlight key company updates and listings, and discuss relevant local market and industry news. A blog gives you a chance to come out as an expert in your industry and demonstrate yourself as an authority. 4 Ways of Creating New Commercial Real Estate Blog Topics
3. Use Email
An email marketing strategy can prove to be effective for your commercial real estate business as it allows you to establish a direct line of communication with your prospects. If you want email marketing to work for you, you should try to nurture a bond with your prospects by providing them relevant and interesting information. Don’t annoy them with irrelevant information because this would make them click on the unsubscribe button and you could lose a potential client. 7 Ways to Purchase Commercial Real Estate Email Lists
4. Publish Market Studies
Create local market reports for all the markets you are operating in. This is a great nurturing tool and also helps educate potential prospects and your clients. You can acquire data from relevant sources and summarize vacancy, absorption rates, average sales price, average rent price, and other details. Feature market studies on your website and you’ll surely be able to generate more eyeballs. 7 Steps to Writing a Commercial Real Estate eBook
5. Implement a SEO Strategy
Make sure that your website is search engine optimized. An effective SEO strategy might help you generate more traffic from search engines. Moreover, it would also help you get more visibility for the keywords that relate to your business. Focus on SEO to increase the traffic coming to your website and drive more leads. SEO Content Creation for Commercial Real Estate Websites
The commercial real estate industry is highly competitive, and if you don’t want to be left out of the game, follow the commercial real estate marketing strategies we have discussed above. If you need assistance of experts, contact Calico Marketing.