Often, searching for hot commercial real estate leads is the bulk of a real estate agent’s workload. In fact, the average agent spends 64 percent of their time prospecting – that is two thirds of their working week. There is no magic bullet to lead conversions for commercial real estate agents. Converting leads to conversions isn’t easy and requires a lot of hard work. Below, we have provided some commercial real estate marketing ideas that may help you turn leads into customers.
Create a Compelling Website to Make a Good First Impression
Most people who are searching for office spaces and buildings start the initial process online. Therefore, it is important for you to have a compelling website to make a good first impression on them. Your website must be user-friendly and easy to navigate, and it should also have appealing graphics that would make visitors feel welcome. Some important things that you should incorporate in your website include high-definition photos of office spaces, description of properties, and custom property display. More on Effective Commercial Real Estate Website Design
Incorporate a Blog
Keeping a blog and updating it with high-quality content on a regular basis helps you connect with your prospective clients. You can talk about your latest listings and provide insights about the commercial real estate market to the readers. You can also share personal stories through your blog. Topics related to commercial real estate will help you establish your presence as an expert, while personal topics will make you seem approachable. You can check out what your competitors are posting and create similar or better topics to attract clients. 7 Steps for Successful CRE Blog
Invest in Search Engine Optimization (SEO)
SEO is about increasing the quality and quantity of traffic coming to your commercial real estate website. To do that, you must match what your clients are searching for online and use those keywords in your marketing strategy. Choosing the right keywords will help you optimize your website. A lot of trial and error is required to get SEO right, but once you nail it, the results will be remarkable. SEO for CRE Websites.
Try Google AdWords
Google AdWords are the ads that show up on top of the search engine results when you are searching for something. The benefit of using these ads is that you only pay when someone clicks on your ad. Since it is keyword based, your ad will only show up for people who perform searches related to your keywords. Google AdWords is complicated, which is why we recommend you find a professional to build your ad campaign. Google Ad Words Generate Leads.
Use Social Media
Maintaining a strong social media profile is imperative, if you want to convert leads to conversions. Use your profile to post interesting and relevant information, relating to commercial real estate, and interact with every person who performs some action on your social media page. Also run ad campaigns on different social media platforms to grow your reach and convert more leads to conversions. 6 Reasons Why Social Media Marketing is important for CRE.