Are you currently in the process of creating a new commercial real estate website? As you are aware, there is a lot of stuff that goes into the process. While there are going to be many things on your mind, including design, development, content creation, and marketing strategy, make sure to spend a considerable amount of time on keyword research.

Why Keyword Research is Important?

Keyword research is extremely important because it helps with search engine optimization and improves your chances of getting found by potential clients. Not only that, but keyword research can also reveal information about your target audience. Moreover, when you conduct this research, you will be able to identify search terms that are relevant to your niche or website.

You can use keyword tools to gather more information like local search volume, difficulty score for keywords, and global monthly search volume. The keywords you use in your marketing strategy will depend on your ultimate goal. Some commercial real estate agents provide what their target audience is looking for while others try to rank batter in certain search terms. SEO for Commercial Real Estate Websites

Types of Keywords

There are three types of keywords – local, generic, and hyperlocal. Local keywords add a sense of place while generic keywords are identifiable or searchable words that have meanings with a wide scope. Hyperlocal keywords are those that address a specific preference or need. When you are creating a keyword strategy, make sure to use all types of keywords.

Short-Tail and Long-Tail Keywords

Short-tail keywords are phrases that are shorter and more generic – one to two words in length. On the other hand, long-tail keywords are longer phrases that contain three or more words. We recommend that you use a mix of short-tail and long-tail keywords for your commercial real estate website. It is worth noting that short-tail keywords are searched more frequently, which is why it is harder to rank for them.

How to Identify the Right Keywords for Your Website

When determining which keywords to use for your website, you should consider the conversion rate as well as search volume. In addition, look for popular search terms that are being used by your competitors. You might be able to incorporate them into your strategy and rank better than competition. Make sure that the keywords you use are relevant to your website and go for search terms that have shown high search volumes over long time periods.  SEO Content Creation for Commercial Real Estate Websites

Need Help with Keyword Research?

Keyword research can be tricky to navigate and you might not be able to improve the search engine ranking of your website if you don’t get it right. This is why we suggest you work with the professionals at Calico Marketing for keyword research to improve your web exposure and increase your site traffic. Reach out to us today – Contact Us.