The commercial real estate industry is getting more crowded by the minute, and decision-makers have a plethora of choices. There are two ways to look at the situation. In one scenario, a commercial real estate agent might think that it is tough to stand out from competitors. Another way to think about it is that when you stick out from the rest of the pack, you will reap greater rewards than ever before. How do you stand out from the crowd? By employing these commercial real estate marketing strategies that will boost your online presence.
1. Create a Commercial Real Estate Website
A commercial real estate website will act as the hub of all you marketing activities. All marketing pieces should encourage traffic to the website. Without a site, you can’t expect to grow and attract as many clients as possible. You must create a responsive and user-friendly website because a slow website will only upset potential clients. With the help of an experienced web designer, like those at the Calico Marketing, you can create a responsive commercial real estate website and use it to promote your listings and attract more clients.
2. Develop an Email Campaign
An email nurture campaign can help you connect with new leads while allowing you to stay relevant to previous clients. Ideally, it would be best if you create a well-rounded campaign that funnels potential clients through pre-determined actions based on their previous engagement with your business and client profile.
3. Pay-Per-Click Advertising
Pay-Per-Click or PPC advertising is another great strategy for commercial real estate agents looking to attract new clients through ads. Since you only have to pay when someone clicks on your ad, PPC advertising would help you seek clients who may be interested in your offering.
4. Create and Publish Blog Posts
Responsive websites with a blog have more indexed pages, and this helps commercial real estate agents achieve better search engine optimization. A blog enables you to build a positive online reputation, level-up your SEO, and provide readers and clients with advice on buying and selling commercial properties. A commercial real estate agent’s digital marketing strategy is incomplete without valuable content.
5. Use Social Media
If you want to boost your online presence, you should develop a social media marketing strategy. Post content like case studies, success stories, relevant blog posts, new or existing listings, and team bios on your social media accounts.
Creating a social media strategy and posting regularly across all channels can be difficult. Fortunately, you can use tools like Hootsuite to make social media content management more effortless.
6. Focus on SEO
Search engine optimization is an important technique for driving more leads to your site. When done properly, your website and webpages would show up higher on Google during relevant searches. It is worth noting that Google keeps changing its algorithm. This is why you should try focusing on different aspects of SEO, including keywords. Make sure to include high-ranking keywords in your blog post and webpages to improve your web presence.
In a nutshell, if you want to improve your web presence and attract more clients to your business, work on the commercial real estate marketing strategies listed above. If you have questions or if something is unclear, feel free to reach out to us.