Commercial real estate broker websites have a large spectrum of simple to complex. It’s important to sit down and really think about goals for your website. When creating a commercial real estate broker website, what do you want to accomplish?
“When people Google my name, I want my website to show in the Top 10 results.”
This can be accomplished by purchasing your name as a domain, I.E. JackPrescott.com. If you have a common name, think about adding CRE, or City, or State next to your name, I.E. JohnSmith-AZ.com. If you must use a dash, don’t worry – rumors about dashes being bad for SEO are false.
If your main purpose is just to be found online, you don’t have to get too fancy with your design. A nice Parallax page with eye-catching design and contact info will suit your needs.
“I want a broker website that showcases all my strengths in commercial real estate.”
If you really want to showcase your strengths, I.E. sales, leasing space and tenant rep, you’ll need a complex design. Make sure your menu clearly states the purpose of each page – don’t get cute. “Selling Property” is much more descriptive than “Investing in You”. If a visitor can’t easily navigate your website, they’ll leave.
If you have a special process for marketing your properties, or a formula for finding the perfect space – explain it! Potential clients want to know what makes you special versus the other thousands of agents out there. If you have specific skills or interests (industrial land) a web page is a great way to communicate it!
“I want to mercilessly crush my competition.”
Don’t we all want to crush that braggy guy in the corner office? Consider getting a website with a lead generating system. Offer a PDF download in exchange for potential client’s contact info, something like “5 Tips to Selling your Commercial Property”. Once a website visitor fills out their information they will automatically receive the PDF in their email. Followed by a series of 3 emails, each advertising a service you offer. Access your database any time to send property announcements, newsletters, interesting articles, or even make calls. Using your website as a lead generating system can be an easy, hands-free way to generating a lot of leads quickly.
No matter your budget, we have a website package for you! From a simple parallax website to a complex lead generating system with back-end database – We’ve got you covered! Check out the website designs and price lists here.