Back in the day, if someone wanted to buy a commercial property they had to contact an agent, and there were only a few to choose from. Nowadays, the world is a much more modern place, and those looking to purchase a property will search online.
Commercial real estate isn’t an easy business to be in, there is lots of competition. In order to stand out, you need to be ahead of the times. Not having a website is not an option. Getting a professional website is something that every commercial real estate agent should be thinking about.
To convince you further, here are the top 4 reasons why every commercial real estate agent needs a professional website.
It helps you to brand yourself
Being a brand is more than just having a snazzy logo, it is the way that you engage with clients. It is your service and the unique piece that makes you different from the rest. A great way to boost to your branding efforts is an effective website. This will give you a place to share your vision, mission, as well as provide information about your business as a whole.
Share your expertise
Customers like to know that they are in good hands, particularly when it comes to the large sums of money. People need to see you as an expert. Having a website gives you a great opportunity to showcase your knowledge about the world of commercial real estate. Sharing your expertise will not only help you be seen as the expert, but also gives value information to your client base.
Having another place to advertise commercial real estate properties is never a bad thing. Your own website is not only a resource for information regarding commercial real estate and your services, but also acts as a place to advertise your properties for sale and lease. This means that clients can look at the details without having to pick up a brochure.
You are contactable 24/7
No matter how much you love your job, chances are that you won’t enjoy being woken up in the middle of the night to discuss a property. Having a website means that potential buyers or sellers will have a place to contact you when you are not available. This improves conversion rates and helps you to make more sales in the long run too!
Being in commercial real estate and having a website are two thing that just need to go together. Don’t think about whether or not you need a website, it should be obvious. You will never regret taking that step into the modern world.