Competition between commercial real estate brokerages is heating up. As such, commercial brokers and agents are becoming more sophisticated in terms of the marketing strategies and materials they are using for promoting their assets. Commercial real estate websites have become a significant feature for marketing campaigns that promote new office developments, existing campus opportunities, and significant redevelopments. There are many benefits of having a commercial real estate website, and if you don’t have one, you’ll risk being left behind. So, what exactly are those benefits?
1. More Leads
There was a time when agents had to spend thousands of dollars on billboards and Yellow Pages advertisements, hoping that people will see them and call their office. Those days are gone now, and today, your commercial real estate website can be your head office. This is where your clients will find you, and you can use a form to collect their info and generate leads. You can even direct clients from social media, and have them sign up for your newsletter to stay up-to-date with the latest events. This way, you will have a database of client info for announcements and listings distributions.
2. Strong Web Presence
When you have a website, people would be able to find you more easily via Google search or backlinks on other websites. You can have your office’s address, e-mail id, phone numbers, and current listings displayed. Moreover, your website will be shown in more places and under more categories, improving your web presence. Your website, in combination with the rest of your business’s marketing campaign, will make your business unbeatable in terms of lead generation.
3. More Exposure to Your Real Estate Properties
Your commercial real estate website can provide detailed property descriptions to compel clients. You can display descriptions, compelling photographs, and even virtual tours. You can create an interactive experience for visitors. Moreover, you can allow users to share listings on your website to social media pages, community websites, or other websites to grow your reach. The best thing about all of this is that it comes at no cost to you.
4. Business Promotion
Want to be known in the local community? A commercial real estate website gives you this power. Put everything people need to know about your business and draw in readers to see it with the help of web techniques. You can publish and update details about your years of experience, the regions you are working in, and the areas of your expertise. You can also share details about your team and the kind of commercial properties that are your business’s specialty. Include videos and photographs to reinforce your message and make a positive impression on website visitors.
In this day and age, having a commercial real estate website is a no-brainer. Not having a website for your commercial real estate business means losing your competitive edge. The competition is fierce in this sector, and you would struggle to attract clients as your competition generates leads online. Therefore, we recommend you create a website for your commercial real estate business. The experts at Calico Marketing are ready to help you in this aspect. Get in touch with us at 702-498-8548, and we will create a fantastic website that would help you grow your business and attract more clients.