Your commercial real estate website is one of the best tools that keeps you ahead of the competition, but only if it is built for engagement. Engaging commercial real estate websites create good first impression, give companies credibility and can even help generate new client prospects. How can your site capture interest and increase user engagement amidst this competitive landscape? Here are 5 tips that can get you started:
1. Invest in functional design: Our society is surely moving towards mobility. Did you know that nearly 60% of tenants and investors do their online searches using their mobile devices? This is why many commercial real estate websites are being reconfigured for responsiveness. Contrary to common belief, user experience or UI is more than just aesthetics. UI is about making sure that users have quick, clear and easy access to your information. Several factors are considered here:
- Responsiveness – If you haven’t noticed, top commercial real estate websites adapt seamlessly on any mobile devices –without users having to pinch zoom any information.
- Compatibility – As a rule, your website should function well on multiple browser versions in order to anticipate more potential clients. This may mean making sure your site looks good on browsers 5-7 versions older than the current.
- Accessibility – Make sure that each section of your website can be accessed from no more than three clicks. Those pages buried way to deep – like pages where users need to click five or six times – usually fail to get views.
2. Focus on SEO: You cannot create engagement if people have trouble finding you! Search engines like Google can be your site’s best friend. People normally use search engines when looking for real estate, so knowing how you can utilize them for your site’s favor is a good thing. When choosing pages, search engine algorithms analyze the page titles and retrieve those with keywords that closely match the search. The description underneath the page title, or meta description, also plays an important role – an added pull so more people will click on your page when they do appear on the search. A combination of great title and description makes a big difference when it comes to generating traffic for commercial real estate websites. However, remember that SEO is only secondary, having great content is what makes people come back for more.
3. Enable maps and amenities: Location, as we all know is probably the most important factor in real estate. So why not integrate maps (like embedding Google Maps) on your website? Make sure to highlight not only the physical location of the commercial real estate but also the nearby amenities such as bars, restaurants, banks, schools, and other useful services.
4. Use catchy images and property descriptions– Human beings are visual beings, so showing a striking selection of professional images is pretty much the most straightforward way in selling commercial real estate. A striking headline loses its power if it’s matched with a poor image. Images on commercial real estate websites should be bold, can grab attention and in high resolution. However, too big images can take a toll and slow down your website. You can compress them without losing their quality using tools such as Kraken.io.
Alongside images, serious clients also rely on the property descriptions when making decisions. Don’t make it too long though – its best to stick to 150 words. Include key selling points and avoid real estate clichés. Write clearly and highlight key statistics without over explaining.
5. Be personal: Those sites without the faces behind the organization might come off as suspicious for some potential clients. Putting headshots and their corresponding contact information helps commercial real estate websites nurture credibility, emphasize a company’s human side and encourage people to get in touch. Instant “Chat with us” widgets can also make it easier for potential clients to communicate with the team – which may ultimately lead to potential sales.