Commercial real estate marketing is a complex beast that must be tackled to gain the best results. Many commercial real estate agents struggle with marketing, likely because it’s difficult to find a starting point.
Before you get too far into the game, consider developing a commercial real estate plan. For this task, you need to know your audience, understand the industry’s ins and outs, and know the local market inside out. Note that commercial real estate is a highly competitive industry, and if you’re not prepared for the storm, you will get crushed by your competitors.
To help you out, we will share the important bits and pieces of commercial real estate marketing so that you are in a better position to compete. Here’s everything you should know:
1. Know Your Market and Key Objectives
You should know all about your market and key objectives. It will govern your strategies for commercial real estate marketing. Here is what you should know about it:
- Think about what people you will engage with, and how can you reach them? You should create a breakdown of companies you’d like to sell or lease the property to.
- What can you spend and how best can you spend it? Do you want to promote on radio stations, internet, television channels, signage, or local business journals to reach out to your audience?
- Who is your competition, and what tools are they using for marketing? Look at their strategies and what you can do to make your efforts stand out.
You should use professional photography for marketing your commercial real estate property, as compelling imagery is important for marketing purposes.
2. Know the Digital Marketing Landscape
Digital marketing has been a complete game-changer when it comes to marketing your property commercially. You should know all the available options in the digital marketing landscape so that you are in a position to take advantage of them. There is earned, paid, and owned media, which have different methods and different ROI for reaching through to your target audience.
Once you’ve identified the core principles, you will be using in your digital marketing campaign. You should put them to good use. You can make a massive difference in your marketing strategy if you know what digital marketing tools you should be using to get the most out of your plan.
