For most people in commercial real estate sales, especially the ones that are new to this venture, cold calling is dreaded as an activity, but it is also a requirement. It’s a prevalent belief that to keep the pipeline full, you must work the phones since, at the end of the day, it is a numbers game.
However, the reality is that getting ignored, hung up on, and even yelled at isn’t exactly something people wake up and look forward to. The prospects hate it as well since they don’t want to be interrupted by someone they don’t know to be sold something they don’t want. Fortunately, there are several easy ways to generate sales and get leads without cold calling. These include:
1. Use Social Media
One of the many frustrations of cold calling is struggling to connect with your target audience, but that’s where social media comes into play. You can easily generate leads from social media platforms as you can establish a sense of power and influence on these sites to attract your target audience.
You can post interesting content and engage with your target audience to build a following of interested clients on these platforms and create posts with questions that encourage discussion to drive engagement. 6 Reasons Social Media Marketing is Important for CRE.
2. Use Email Marketing
Emails are considered as one of the most effective ways to interact and share messages with your target audience. They also provide an impressive return on investment, and you can launch an email marketing campaign to optimize your click-through rates, engagement, and conversions. This will allow you to start achieving your goals for revenue and growth. Commercial Real Estate Email Blasts that Don’t Suck
Remember to use CTAs at the end of emails to invite your audience to take action. You should also send personalized and inviting messages with intriguing subject lines that encourage your audience to open and read your emails. Email Strategies for Commercial Real Estate that aren’t Annoying
3. Re-Engage with Former Clients
You can re-engage previous clients of your business without cold calling to expand your influence and get former customers taking an interest in your brand again. You need to kick up engagement levels by sending targeted emails to inactive subscribers and encourage discussions on your social media.
You need to understand what motivates your target audience and what stops them from buying to help your team develop a smart and effective strategy for re-engaging them.
4. Promote Referrals
You can invite some of your most satisfied clients to help you out with word-of-mouth recommendations to spread the word about your business. You can promote referral codes to provide a discount to both parties as they satisfy current clients by providing them with additional savings on their purchases and encourage new customers to buy.
Invite your customers to refer their family, colleagues, and friends to your business through email, your website, and social media. Give them a referral code that provides them with something in return, like a discount to show your gratitude.