Internet marketing is the future of commercial real estate, and the results are usually transformative. Most people tend to make a final decision after seeing the financials and comparable properties, but investors are likely to conduct thorough research before viewing the properties. Therefore, commercial brokers need to have a strong online presence.
Furthermore, digital conveniences can assist commercial brokers make the purchasing process a lot easier for their customers. As a commercial broker, you can give your potential customers a tour of the properties you sell online. You can then make the paperwork process easier without the need to go to your office as well.
Internet marketing hasn’t changed the market entirely, but commercial real estate developers have increased their emphasis on internet marketing in the past few years.
1. Make Use of Email Campaigns
No matter the industry, an email nurture campaign is a valuable tool in connecting with new leads and staying relevant to past clients. Ideally, a well-rounded campaign will funnel potential clients through predetermined actions based on their buyer profile and previous engagements with you.
According to Smart Insights, the average open rate of emails for commercial real estate businesses is around 27%, with a click-through rate (CTR) of 3%. However, the more relevant your content is to a client, the more likely they will be interested in opening the email to see what you have to say. Email Strategies for Commercial Real Estate that Aren’t Annoying.
2. The Power of Pay-Per-Click Advertising
Pay-Per-Click, also known as PPC advertising, is an excellent strategy for commercial real estate agents looking to generate new leads based on ads they pay for every time the ad gets clicked. PPC is a great internet marketing option for commercial real estate professionals seeking potential clients who may be genuinely interested in their offering, as they only pay when someone clicks through their ad. 6 Commercial Real Estate Marketing Strategies to Boost Your Online Presence.
3. Host Virtual Tours
Virtual tours of commercial property are incredible pieces of content in a successful internet marketing strategy. Not only do these tours share video content, which generates revenue 49% faster for marketers than non-video users, but a potential client can get an idea of what a property has to offer them.
Purchasing a commercial property can be difficult, and as a commercial broker, your job is to make the commercial real estate buying journey as easy as possible for your clients. How to Market a Commercial Property: The Essential Tools You Need.
4. Take Advantage of Social Media
It’s one thing to post real estate related content on your Facebook account every once in a while, but a full-fledged social media marketing strategy is what truly yields the results you are looking for. Some ideas of useful content to post on your social media channels include:
- New or existing listings
- Team bios
- Case studies
- Relevant blog posts
- Success stories
If you have experience in internet marketing, you may realize just how difficult it can be to create a social media strategy and regularly post across all channels. You can use different tools designed to help make social media content development and scheduling simple and clear. 6 Reasons why Social Media Marketing is Important for Commercial Real Estate.
