The commercial real estate market is heating up as competition between agents spike upwards, making it difficult to stand out. Everything is going digital and whoever dominates online media will be the one coming out on top. If you are looking to make your mark in the industry, consider an effective digital marketing strategy.

Here we are some expert tips for using digital marketing for commercial real estate.

1.    Learn to Use the Right Hashtags

Don’t be confused about thinking hashtags are only meant for increasing likes on social media. They serve an important purpose in allowing your target audience to find your content online. You can optimize your content with relevant hashtags on social media related to your commercial real estate marketing purposes. This will not only help you acquire more organic traffic but will improve the visibility of your content online as well. 6 Reasons Social Media is Important for Commercial Real Estate.

2.    Include Testimonials and Quotes in the Strategy

One of the best ways to appear approachable to clients is by including testimonials and quotes in your marketing strategy. This will allow you to reach out and connect on a personal level. Your digital marketing strategy should be approachable and coming up with decent content can be difficult. Testimonials and quotes serve the purpose of helping you build trust and camaraderie with your audience, which is why they should be a part of your content strategy. 5 Tips to Building Trust with your Website.

3.    Use the Right Social Media Tools

There are tons of social media tools at your disposal, which will not only make it easier for you to generate content but also help in posting regularly as well. Time is a scarce resource and your goal must always be to maximize efficiency when it comes to real estate marketing. Social media tools allow you to spend less time creating content and more time on closing deals and buying homes. You can use the right tools for the job to give your digital marketing a distinctive boost.  I personally use HootSuite.

4.    Generate Innovative Blog Ideas

Almost every commercial real estate website has got a blog these days, but most of the blogs are either inactive or do not provide anything of value to the audience. Do not make the same mistake, as the goal of blog posts is to help you show your expertise in commercial real estate. Blogs can help you attract new prospects to your social media channels and your website. Therefore, make it a point to come out with innovative blog ideas that provide something of value to your target audience. 7 Tips for a Successful Blog.