A commercial real estate newsletter is a promotional message with interesting content that is distributed to help agents and brokers stay engaged with their potential clients.  These emails can contain videos, blogs, and commercial real estate news from outside sources. There are several platforms like Mailchimp and Constant Contact that provide real estate newsletter templates (you’ll have to adjust for commercial) that can be edited so that the content is organized.

If you’re considering starting your own commercial real estate e-newsletter, take note of these easy steps that will help you in its launch and maintenance.

1.      Define Your Newsletter Goal and Pick Your Platform

Commercial real estate newsletter goals generally surround engaging potential clients throughout the sales funnel. However, defining your goal is about the act of determining what type of content, template design, and platform (Mailchimp / Constant Contact / other) will resonate best with your target market. Setting goals early will help determine your success metrics and allow you to measure what works. Tweak what is not working in newsletter as time goes on.

2.      Gather the Right Content

The next step involves gathering the right type of content for your newsletter that interests your target audience. The selection of the content depends on what information buyers are going to find useful in daily life when trying to find their next home. When thinking about the demographic, you should consider topics that would interest property buyers, sellers, landlords, and tenants.

3.      Pick a Template

The majority of commercial real estate e-newsletter templates feature three components, the header, the headlines, and the body text. Complies your content before picking a newsletter template design to ensure that the template represents your desired direction for the newsletter.

4.      Add Your Content

The content should take center stage once you’ve established your goals, audience, and delivery methods. You must evaluate the content that you want to create versus the content that you need to curate from other sources. The curated content is going to give you interesting material that can be shared with your readers. As a general tip, you shouldn’t overload your newsletter with too much content. You can include three to seven pieces with two to three visuals, and you can change this, later depending on the interest in the pieces.