Most people think that being a commercial real estate broker is all about helping people to buy, lease, sell, and invest in commercial real estate. Getting deals done is only half the battle when you’re a commercial real estate broker. Securing clients who are willing to place their six-or-seven-digit investment in your hands is the primary obstacle to success in the field.
While building a strong clientele can be a tedious and slow process, it can be expedited by putting yourself out there for all to see. As your name begins to occupy significant space within commercial realms, you will find more and more opportunities to attract clients online.
1. Post Your Profile on Commercial Databases
Both professional organizations like Certified Commercial Investment Member (CCIM) and listing services like LoopNet allow qualified agents to add their contact information, specialties, and resumes to their databases. This is an easy way to gain exposure to millions of viable clients who turn to these sites and search engines when they are looking to buy, sell, or lease. 4 Tips to Branding Yourself as a Commercial Real Estate Agent.
2. Create a Website
If your firm does not offer support services or you are an independent agent, consider establishing your own presence online. This should include a website that details your services and expertise, and a blog that positions you as an expert in your marketplace. Lead Generation Techniques Every Commercial Real Estate Website Should Have.
3. Participate in Social Networking Sites
Social networking is a free and easy way to go beyond your immediate circle of friends, family, and acquaintances. It allows you to reach their friends, family, and acquaintances. Websites like Facebook help you make connections with potential clients by suggesting new “friends” based on your profile, affiliations, and current friends list.
Twitter offers a micro-blogging platform upon which you can advertise your market thoughts, client’s needs, and successful deals to interested followers. LinkedIn lets you connect exclusively with your desired business communities where you can share and receive vital information from your network of associates. Benefits of Social Media for Commercial Real Estate.
4. Establish Yourself as an Authority
Offer yourself as a source to relevant news outlets. This may include local, trade, and niche publications that cover your particular product type. Email a brief introductory letter to relevant editors outlining your affiliations, experience, specialties, and market thoughts. Be sure to include your contact information as well as the best way to reach you. Providing readers with your thoughts and advice on the market is ideal for building trust with businessmen and investors you have never met. Telling your Story in Commercial Real Estate, without being Boring.
