Finishing deals in a timely manner is only half the battle when you’re a commercial real estate agent. The main obstacle for success in this field is securing clients who are willing to put their six or seven-digit investment in your hands. Even though building a strong clientele can be a slow and tedious process, you can expedite it by putting yourself out there for everyone to see. As your name starts to occupy significant space in the commercial realms, you are going to find more opportunities to attract clients.

So, without further ado, let’s look at some of the ways you can go about to attract commercial real estate clients today.

1.    Post Your Profile on Commercial Databases

Both professional organizations such as Certified Commercial Investment Member (CCIM) and listing services such as LoopNet allow qualified agents to add their contact information, resumes, and specialties to their databases. That’s one of the best ways to gain exposure to millions of viable clients, who turn to these websites and their search engines when they’re looking to buy, sell, or lease property.

2.    Use the Marketing Materials of Your Firm

All the major commercial real estate firms have agent support staffs that can assist you with your marketing materials and promotional needs. You should discuss your options with the support staff of your firm, which may include the creation of a marketing kit, direct mailer, portfolio, and your own webpage within the website of the firm. The resources of a large firm can prove to be invaluable as you don’t have to pay out of pocket for these sophisticated marketing materials or for the database of leads that it has acquired over the years.

3.    Create Your Own Website

If your firm doesn’t provide support services, or if you’re an independent agent, you need to establish your own online presence. That should include a website that details your expertise and services, along with a blog that positions you as an expert in your marketplace. You can develop these yourself if you’re comfortable with search engine optimization, copywriting, HTML code, and blogging software.

If not, you should hire a copywriter and a website designer who can create the initial content and show you how it’s done.

4.    Participate in Social Networking Websites

Social networking is an easy and free way to go beyond your intimate circle of family, friends, and acquaintances. It allows you to reach their family, friends, and acquaintances. Websites like Facebook help you make new connections with potential clients by suggesting new ‘friends’ based on your profile, affiliations, and current friends list.

Twitter offers a micro-blogging platform on which you can advertise your marketing thoughts, client’s needs or successful deals to interested followers. LinkedIn also lets you connect exclusively with your desired business communities, where you can share and receive vital information from your network of associates.