As a commercial real estate agent or brokerage, you are not capitalizing on your user base if there is no focus on building a stronger online presence for your website. How a business portrays itself online is a big factor in its success or failure, and the rise of social media has meant that establishing a positive image and creating a personal brand is more important than ever before.
Most businesses make the mistake of thinking that having a Facebook page or a LinkedIn profile isn’t important for their business. However, it’s become apparent now that the face behind the business is just as important as the business. By not actively trying to establish a strong online presence, you will lose out on potential sales and loyal customers.
So, to ensure that you take full advantage of the potential of the internet, it is imperative that you focus on how to improve your presence online. Here is how you can do that:
1. Merge Your Personal and Professional Accounts
There are going to be 2.77 billion social media users in the world today, and even though that doesn’t mean your potential audience is going to grow to that level, it does mean that you should start thinking about competing for visibility online. 6 Reasons why Social Media Marketing is Important for Commercial Real Estate.
One way you can do this is by combining the professional and personal profile of your business, as that gives you a chance to stand out. You will be giving customers insight into your own interests and passion, and displaying your personality helps you make your brand more relatable to potential customers. 4 Reasons Social Media for CRE Is Important.
2. Optimize for Mobile
A mobile-friendly website is crucial for success in the online world today, as people tend to use their mobiles to conduct searches more than their tablets, computers, or laptops. The number of smartphone users is expected to increase to 2.87 billion by 2020, and that means mobile searches are going to be on the rise as well. 5 Effective CRE Website Design Tips.
So, apart from having a well-designed and attractive website, it is important that your website is optimized for mobile devices as well. Google also uses mobile-friendliness as a ranking factor, so make sure that you optimize for mobile to enhance visibility online. Spruce up Your Commercial Real Estate Website with these 6 Design Ideas.
3. Create Valuable Content
Everyone is well aware of the phrase ‘content is king’ as it is still valuable today. Each piece of content that is posted on the internet today, whether it is a video, an infographic, or a blog post, helps contribute to the online presence of a website and the business that publishes it.
Producing content that is relevant, informative, and engaging should be your priority, and your content should reflect the core value of your brand and add value to it as well. Google is always going to prefer high-quality content, and that improves your website’s chances of getting ranked better online. SEO Content Creation for CRE.