Marketing Plan in 30 Days: Day 18

Back to Day 1

Perhaps the greatest mystery to a commercial real estate agent or broker is the SEO of his or her website.  Honestly, it’s the greatest mystery to most business owners, so let’s not blame ourselves.  Here is a list of most-likely reasons your website has no traffic and how to fix it.

 

Reasons why your commercial real estate website has no traffic.

1. New Domain.  Not so fun fact, it’s normal to get crappy traffic in the first year of owning your domain (JohnCRE.com etc.).  Google and other search engines don’t give you better than page #2 in rankings until your website is at least a year old.  This is an easy way to keep the “probably will give up soon” businesses at the bottom.  Don’t shrug your shoulders in defeat.  You can still set your website up for future success when your .com ascends from new-domain-purgatory!

2. No Social Connections.  Having a .com is the first step.  Gain some recognition by creating social media pages and linking them together.  This can be done by creating Facebook, Twitter, LinkedIn, Instagram, etc. accounts and placing links to your social pages on your website.  Right now (2019) social media participation is not a big factor in your rankings, but I guarantee it will be significant in the future.  With social media gaining as “reasons why people buy what they do”, it’s going to become a major factor sooner and later.

3. Limited Original Content.  Sorry, folks an automated news feed won’t solve this problem.  To bring in new traffic you’ll need original content fed to your website on a regular basis.  Even monthly posts are better than nothing!  Write blog posts that your target market are searching.  Some examples may include: “# Tips to Buying a Distribution Center” “# Reasons to Buy an Office Condo instead of Lease” “# Ways to Diversify your Real Estate Portfolio”.  This will not only bring in traffic from “long-string-key-words” it will also increase your rankings.

4. Local Search not Setup.  If you haven’t already, sign up for Google My Business.  You will automatically come up in searches for folks searching “commercial real estate broker” etc. within a certain mile radius, giving you easy access to local traffic.  NOTE!  If you’re an individual agent, you will be required to use your home address – virtual addresses or using your broker’s address are against the rules.  This opens the possibility of people with no sense of boundaries showing up on Sunday afternoon demanding your time.  If you choose this path, be aware!

5. No Connection to Other Websites (Backlinks).  This means other websites have links to your website – either in reference to one of your blog posts or just as a link to your home page.  Search engines also count Social Media shares under this category. (Someone sharing your link on Twitter, for instance.)  I won’t lie to you dudes, backlink creation is grueling work.  It consists of writing guest blogs for other websites, sending in articles for Press Release, and getting people to tweet about you.  All of this is time intensive and, if I’m being honest, doesn’t have the highest ROI in the world.  HOWEVER, if you’re interested in building backlinks, LinkFool has some really affordable packages and 100% white-hat strategies.  I can’t recommend them enough for this implementing a backlinking program.

For those of you SEO gurus, I want to note – NO, I didn’t go over every SEO strategy.  Instead, I focused on the easiest ways to gain rankings without getting technical.  If you follow these 5 tips without doing anything else, you’ll see your rankings increase.  If you want to learn more about SEO, SEMrush is a great resource.

On to Day 19: SEO & Content Strategy for Commercial Real Estate Websites (not written yet)