A newsletter is one of the best ways to keep-in-touch with prospects and current clients.  It’s also one of the most cost-effective and time-efficient tools!  I believe newsletters are one of the best ways to get prospects to convert when they’re ready.  You may strike a chord today with your website or social media post, but a consistent newsletter will keep you top-of-mind when they’re finally ready to lease/sell/buy.

Noninvasive Communication.  Research firm Nielsen Norman Group asked respondents how they preferred to receive company updates, and 90-percent cited newsletters, compared to 10-percent for social media.

Awareness.  Sending a newsletter allows you the opportunity to increase understanding of your company’s services, brand and mission.  While ads are great at getting attention, they have a limited ability to advertise all your services or fully encapsulate your brand.  A newsletter builds a broader picture with content, news articles, and photos that can sell your message.

Expertise.  There is no better way to demonstrate your expertise than providing a piece of writing (blog or article) to showcase your market knowledge.  Telling a story is the #1 way to build brand awareness and keep users engaged.  Telling stories about market conditions, recent sales/leases, etc. can showcase your expertise better than an ad ever could.

Promotion.  Adding a promotional piece to your newsletter is a great way to increase awareness for your services.  Special offers, promotions, and full explanations can lead a prospect to inquire about your offerings.

Consistency.  You don’t have to take a page from Khols and send an email every 5-minutes.  As long as it’s consistent, your readers will respond.  Choose a regular interval that works for you – weekly, monthly or quarterly.  This will keep prospects from hitting the “unsubscribe” and keep you top-of-mind.

Getting Subscribers.  I put “subscribe” on everything!!  Want my eBook?  Subscribe.  Want to contact me?  Subscribe.  Want to subscribe to my newsletter?  Subscribe!!  But I don’t like saying the word “subscribe”.  Instead I write something like, “Monthly Newsletter.”  It shows how many they’ll get (12 per year) and what an idea of what it is – newsletter of info.  That way, there’s no one that assumes it’s going to be like 2-3 emails a day like Wayfair!  Ugh.