Marketing Plan in 30 Days: Day 11
Have a pesky commercial real estate property that won’t gather any interest? It seems to be priced correctly, good demographics, but it’s a problem child? Here are a few ways you can get that annoying listing off your desk.
1. Online Databases. Remember when we had like 3 databases to add commercial real estate listings? Things sure have changed! The juggernaut CoStar / LoopNet is still the go-to place for online databases, but if you’re looking for a bit more, here are a few additional options. (There are many others, but let’s face it, I’m not going to list all of them!)
TenX – Sell a property on this auction bidding system.
Real Massive – List property for free.
42 Floors – Anyone is free to browse our full database of listings. When they find a listing they like, they contact the listing agent directly.
Rofo – Rofo is used by thousands of companies searching for commercial real estate in all markets across the United States.
Commercial Café – Manage your portfolio and leads with our easy-to-use CRM and gain exposure for your listings across the Yardi network.
Truss – Keeps a database of office, industrial, or retail property for lease.
Catylist – Over 45 markets use this platform to share commercial real estate information.
Brevitas – Matching investors with properties for sale.
2. Email Blast Services. One of the cheapest ways to advertise your listings is on an email blast service. This is an email database company that blasts emails out to thousands of opt-in subscribers around the US and Canada.
Big Boys Blast. Price runs from $69 to $189 per email. They claim over 128,000 emails in their database.
Property Blast. Price runs from $59 to $159 per email. The company claims 90,000 emails in their database.
Property Send. Priced at $129 per email or get a discount with monthly subscription. The company claims 120,000 emails in their database.
For more information on purchasing an email list, check out 7 Ways to Purchase Commercial Real Estate Email Lists.
3. Newsletter Ads. If you’re getting desperate or have a premier listing, consider some of these Newsletter Advertisements. These newsletters are sent to hundreds of thousands of subscribers on a daily or weekly basis and will house an ad for your property.
News Funnel. News Funnel is a real estate news site with daily newsletter of “top stories”. While they aren’t specific to commercial real estate, most of their articles are CRE related.
LoopNet Newsletter Ads. The banner ad on top of their weekly newsletter is for sale for a mind boggling $2,000 per week. They boast an average of 400 clicks per newsletter. Although the price is staggering, if their claimed click-thru rate holds true, one ad will get you significantly more clicks than most of their competitors combined.
On to Day 12: Marketing your Listings – The Basics *Not Written Yet!*