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Your listing brochures are very important. The goal is to turn around your listing as fast as possible and bring in those precious paychecks! Getting your design and information properly done can help turn around your listings and bring in more revenue. We provide do-it-yourself listing brochure and sales package templates.
Information. Other marketers suggest you leave out critical information like pricing, or suggest adding “call for incentives.” This technique may have worked in 1995, but now we live in the information age. If you are holding back critical information you may be hurting your chances at getting leads. After-all, if an agent’s client can’t afford it, why would he want to waste time with the phone call? Place all critical information on the brochure including photo of the property, map (either street or aerial), pricing, details of the space(s), building details, zoning, floor plan, and pricing.
Design. In all your materials, consistency is key. All your marketing materials need to look the same. Never should a potential client look at two of your brochures and wonder which is yours. An ideal design will be able to look nice in both portrait (vertical) and landscape (horizontal) orientation. If you are part of a larger corporation that requires you abide by their standards, don’t go against it. These standards are for brand recognition and are designed to help you. Just because you don’t like the company’s yellow doesn’t mean that all your brochures should be green. Stick to your corporate theme. A good designer can make any color scheme and branding look nice!
Contact Information. My personal pet peeve is when agents put in their contact information on the top and bottom of the flyer. It makes me think the agent is either so vein that he needs his name printed twice, or he thinks potential clients are so dense that he needs to state contact info twice. Keep it in one place on the flyer, place it on every page, and only state your name once per page.
Fonts. Keep it simple! No one appreciates your crazy font that can’t be read. Keep it to one or two of the fabulous-five-fonts: Arial, Helvetica, Times New Roman, Myraid Pro, or Calibri. These are easy to read, they print well, and they look nice on screen. Also, don’t over use “bold.” Nothing screams “amateur” like a flyer with all bold text.
Images. Keep the drop shadows to a minimum. You should only place drop shadows on photos that you’re trying to emphasize. Otherwise, consider using a 1-point border around the image.