Commercial real estate lead gathering doesn’t have to be a chore. Forget taking months of planning and processing. It can be as simple as doing a search or purchasing a list. I’ve outlined five easy ways to find leads in your area.
1. Reonomy Lead Gen. The service allows you to search by building, address and specialty type (retail, medical, office, industrial, multifamily, etc.) and pull up a list of property owners. Download a list of potential clients into an easy-to-use spreadsheet. Import that information into ACT or Sales Force to send out an email or mail drip. See the tutorial.
2. County Records Department. Your county has records of all businesses and building owners. This information is available to the public and can usually be searched on their websites or a computer connected to their database inside the Records Department. Give your county records department a call and ask how you can access this information.
3. Catylist. Need leads for a particular property? Catylist allows you to send your property’s information to their database of 100,000+ brokers, investors, owners and tenants. They’ll even help you build your email campaign.
4. InfoUSA. If you have a particular property or space in mind and want to advertise to certain businesses (medical, restaurant, insurance) you can pull a list of all businesses in that area with InfoUSA. Advertise directly to mangers and decision makers with mailers about your property.
5. State Secretary website. All businesses in your county had to sign papers with the state secretary in order to do business. The information on who owns a business, phone number and mailing address are all public property and available on your local State Secretary website.