With the emergence of email increasingly being used for advertising commercial real estate listings and services, the biggest questions I get is, “Where can I buy an email list?”. Due to anti-spam laws, purchasing mass emails has become a little tricky…but you can get around this with lists that have opted-in to “affiliate marketing” lists. In other words, people that have approved their emails be distributed to certain lists. Here are 7 options for emailing to commercial real estate agents, brokers and investors.
I ordered the commercial real estate email services in what I, personally, believe is the best bang for your buck.
1. Big Boys Blast Emails. Pay per email, price runs from $69 to $189 per email. They claim over 128,000 emails in their database. I have had personal experience with Big Boys Blast. I received about 110 clicks from one email blast (USA, no Canada). Assuming the national click-thru rate holds true, Big Boys Blast likely has an open rate of estimated 10,604* emails. An inexpensive option that is CRE specific.
2. Property Blast. Pay per email, price runs from $59 to $159 per email. The company claims 90,000 emails in their database. One of the few options that allows you to choose emails by state (great for leases)! In my personal experience with Property Blast, I received 43 clicks and an open rate of estimated 4,145* emails. An inexpensive option that is CRE specific.
3. Property Send. Pay per email at $129 per email or get a discount with monthly subscription. The company claims 120,000 emails in their database. They are one of the few options that allow you to see open rates of your individual emails. This feature makes it easy to track and test different designs and email subject lines. In my personal experience with Property Send, I received only 27 clicks and an open rate of 2,009 emails. An inexpensive option that is CRE specific.
4. News Funnel. News Funnel is a real estate news site with daily newsletter of “top stories”. While they aren’t specific to commercial real estate, most of their articles are CRE related. They have several options, but the one I recommended is the banner ad for $250 per week. News funnel claims they send to about 50,000 emails. Multiply the number of emails by 7 days and that’s a lot of eyes on your ad! *I have no personal experience with News Funnel, but I will update with estimated open rates when I have click-thru data.
5. Catylist Emails. Pay per email send, price runs from $99 to $329. The sales rep claims about 50,000 emails in their database. They allow both single and multiple property emails, so if you’re sending out multiple properties, one email with multiple properties could be the best option. One of the few options that allows you to choose emails by state (great for leases)! From my personal experience, I have received 150 clicks. Assuming the national click-thru rate holds true, Catylist likely has an open rate of estimated 14,400* emails. A moderately inexpensive option that is CRE specific.
6. Info USA Email List. InfoUSA allows you to either send emails within their system or purchase email lists in Excel / CVS files. These are people who have opted-in to “other marketing partners” email lists. Unfortunately, you can’t separate residential real estate agents from commercial, so about 80% of the entries are home buyers/sellers. At $0.40 per email, this can be a large waste. But, if you work with one of InfoUSA’s sales reps, they can refund you for unusable emails. Before you say, “That’s not so bad” remember that you’ll be doing the research on who’s CRE vs RE. It’s a lot of work. But this is the only option that allows you complete and total control over the emails. You’ll be able to email, mail and call to this list.
7. LoopNet Newsletter Ads. The banner ad on top of their weekly newsletter is for sale for a mind boggling $2,000 per week. They boast an average of 400 clicks per newsletter. Although the price is staggering, if their claimed click-thru rate holds true, one ad will get you significantly more clicks than most of their competitors combined. Assuming the national click-thru rate holds true, LoopNet likely has an open rate of 38,000* emails. It’s expensive, but it’s the largest CRE specific option. *I have no personal experience with LoopNet because I’m not made of money.
* These email estimates were not given by the company. I used the average click-thru rate for emails (3.6%) to calculate the likely number of emails viewed or “open rate”. These are estimates, not actual numbers or claims by the company itself. If you see your company on here and would like to correct my numbers, feel free to contact me!