Advertising your Commercial Real Estate Properties on your Website

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Advertising your Commercial Real Estate Properties on your Website

“I want to show all of my commercial real estate properties on my website.  What are my options?”  Is what every agent in CRE asks.   As someone who has setup every kind of CRE listing integration, here’s my take on the subject!

LoopNet Widgets

Pricing: FREE!

Good Stuff:  (1) The best thing about LoopNet is it’s FREE!  It’s our only free option, so if you’re looking for cheap, stop reading.  (2) It’s very easy to set up.  (3) Great options include select certain kinds of types of properties (one page for your leases, another for your sales) or allow people to search for properties.  (4)  The system will show your contact information at the top of LoopNet while your website visitor searches LoopNet.

Bad Stuff: (1) Only shows 10 of your most recent listings.  People have to click on “More…” to see your other listings.  (2) No customization of look or color scheme.

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Catylist Site Link

Pricing: $$ per month for small amount of property listings.

Pricing: $$$ setup + $$$ yearly fee for many property listings.

Market: Great for small and medium sized brokerages.

Good Stuff: (1) Affordable for small brokerages.  (2) Customizable in color scheme and basic look.  (3) Allows website visitors to see your completed transactions, resume, and references.  (4) Lists your properties.

Bad Stuff: (1) Does not allow users to search other properties, only shows yours.  (2) Doesn’t actually integrate into your website, uses an iframe.  Although not a huge deal, it’s ugly, cumbersome and has its own scroll bar within the webpage.

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Property Line 

Pricing: $$$ setup + $$ monthly fee

Market: Small and medium sized brokerages.

Good Stuff:  (1) Affordable for small brokerages.  (2) List your properties and/or allow users to search all available properties.  (3) Comes with a neat searchable map.  (4) Allows users to search other available properties, not just yours.  (4) Visitors can map listings and print reports

Bad Stuff: (1) Doesn’t actually integrate into your website, uses an iframe.  Although not a huge deal, it’s ugly, cumbersome and has its own scroll bar within the webpage. (2) No customization of look or color scheme.

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Xceligent

Pricing:  $150 per license, (Xceligent didn’t return my calls, info from reader.)

Market: Medium and large sized brokerages

Good Stuff: (1) List your properties and/or allow users to search all available properties.  (2) Allows users to search other available properties, not just yours.  (3) Visitors can map listings, print reports, and send reports via email.

Bad Stuff: (1) Doesn’t actually integrate into your website, uses an iframe.  Although not a huge deal, it’s ugly, cumbersome and has its own scroll bar within the webpage.  (2) No customization of look or color scheme. 

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CoStar Connect – No longer available!  Being replaced by LoopLink.

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LoopLink

Pricing: $$$ per month, based on total listings

Market: Medium and large sized brokerages

Good Stuff:  (1) List your properties and/or allow users to search all available properties.  (2) Complimentary advertising is provided, shows your company logo at the top-right of your listing in LoopNet searches. (3) Interactive map of your listings or searched properties.  (4) Visitors can map listings, print reports and compare properties.

Bad Stuff:  (1) High monthly fees.  (2) Doesn’t actually integrate into your website, uses an iframe.  Although not a huge deal, it’s ugly, cumbersome and has its own scroll bar within the webpage. (3) No customization of look or color scheme.

 

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By |2017-01-23T21:18:39+00:00September 16th, 2013|Internet Marketing, Websites|2 Comments

About the Author:

Websites that make Commercial Real Estate Experts look like Experts. Choose between Bargain Websites, Custom Websites, and Lead Generating Websites and find what fits your business. Also, check out my 5 Steps to a Killer Lead Generation Website for tips on calls-to-action, follow-up automation, generating traffic, trust-building on the internet and more! Automated lead generation is achievable!

2 Comments

  1. Ankur Vyas November 6, 2013 at 3:15 pm

    Once again a very informed post. What do you think of WordPress offerings?

  2. Jon Willis March 26, 2014 at 6:15 pm

    Xceligent charges $150 per license. It’s not a good marketing site as of yet. The comps are awful, the property search isn’t getting much traffic yet and the analytics are tied to wrong information. Hopefully within a year they will get their act together. As for right now, I would not sign up. Loopnet, Costar, Cityfeet, LinkedIN are great places to market properties.

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