“I want to show all of my commercial real estate properties on my website.  What are my options?”  Is what every agent in CRE asks.   As someone who has setup every kind of CRE listing integration, here’s my take on the subject!

LoopNet Widgets

Pricing: FREE!

Good Stuff:  (1) The best thing about LoopNet is it’s FREE!  It’s our only free option, so if you’re looking for cheap, stop reading.  (2) It’s very easy to set up.  (3) Great options include select certain kinds of types of properties (one page for your leases, another for your sales) or allow people to search for properties.  (4)  The system will show your contact information at the top of LoopNet while your website visitor searches LoopNet.

Bad Stuff: (1) Only shows 10 of your most recent listings.  People have to click on “More…” to see your other listings.  (2) No customization of look or color scheme.

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Catylist Site Link

Pricing: $$ per month for small amount of property listings.

Pricing: $$$ setup + $$$ yearly fee for many property listings.

Market: Great for small and medium sized brokerages.

Good Stuff: (1) Affordable for small brokerages.  (2) Customizable in color scheme and basic look.  (3) Allows website visitors to see your completed transactions, resume, and references.  (4) Lists your properties.

Bad Stuff: (1) Does not allow users to search other properties, only shows yours.  (2) Doesn’t actually integrate into your website, uses an iframe.  Although not a huge deal, it’s ugly, cumbersome and has its own scroll bar within the webpage.

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Property Line 

Pricing: $$$ setup + $$ monthly fee

Market: Small and medium sized brokerages.

Good Stuff:  (1) Affordable for small brokerages.  (2) List your properties and/or allow users to search all available properties.  (3) Comes with a neat searchable map.  (4) Allows users to search other available properties, not just yours.  (4) Visitors can map listings and print reports

Bad Stuff: (1) Doesn’t actually integrate into your website, uses an iframe.  Although not a huge deal, it’s ugly, cumbersome and has its own scroll bar within the webpage. (2) No customization of look or color scheme.

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Xceligent

Pricing:  $150 per license, (Xceligent didn’t return my calls, info from reader.)

Market: Medium and large sized brokerages

Good Stuff: (1) List your properties and/or allow users to search all available properties.  (2) Allows users to search other available properties, not just yours.  (3) Visitors can map listings, print reports, and send reports via email.

Bad Stuff: (1) Doesn’t actually integrate into your website, uses an iframe.  Although not a huge deal, it’s ugly, cumbersome and has its own scroll bar within the webpage.  (2) No customization of look or color scheme. 

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CoStar Connect – No longer available!  Being replaced by LoopLink.

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LoopLink

Pricing: $$$ per month, based on total listings

Market: Medium and large sized brokerages

Good Stuff:  (1) List your properties and/or allow users to search all available properties.  (2) Complimentary advertising is provided, shows your company logo at the top-right of your listing in LoopNet searches. (3) Interactive map of your listings or searched properties.  (4) Visitors can map listings, print reports and compare properties.

Bad Stuff:  (1) High monthly fees.  (2) Doesn’t actually integrate into your website, uses an iframe.  Although not a huge deal, it’s ugly, cumbersome and has its own scroll bar within the webpage. (3) No customization of look or color scheme.

 

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