Despite all the changes in marketing materials and shifting of importance between them, the business card has withstood the test of time. If you’re in any kind of business, if nothing else, you need a business card. This is true with commercial real estate agents! Here are a few suggestions on how to create a great business card.
Fonts. Keep it simple! No one appreciates your crazy font that can’t be read. Keep it to one or two of the fabulous-five-fonts: Arial, Helvetica, Times New Roman, Myraid Pro, or Calibri. These are easy to read, they print well.
Don’t put style over function. What good is a business card if your target market can’t read it? Many commercial property owners over 50 will not appreciate your light gray, 5-point font. Make sure all your text is easy to read, black, 12-point font.
The industry. Architects are supposed to have insane $10/piece business cards. It’s an industry standard that an architect’s business card defies gravity, is translucent, iridescent, transcendent, and ridiculously complicated. Thank goodness you’re not an architect! It’s perfectly exceptable for a commercial real estate agent to have a simple business card printed by Vista Print or a local printer. That other stuff may be cool, but you don’t need it.
Back of the card. I always suggest for any sales agent, no matter the industry, keep the back of your card white. You will likely need to write a note like a consultation’s date and time, or address of a building he may be interested in, or the email address of your assistant. If you have a solid color, pattern, or other type of design on the back you’re out of luck! You’ll just have to pray that the post-it you borrowed will stay on the card.
Necessary information. (1) Company logo, (2) agent name, (3) title, (4) phone number, (5) email address, (6) office or mailing address, (7) website address. In addition, I also suggest you add your company’s slogan.