If you are in the commercial real estate industry, you know how important it is to spend your advertising budget effectively. Targeted advertising strategies can help you to increase your revenue, gain valuable new clientele and bolster your bottom line.
One of the most common questions we get here at Calico Marketing is, ‘how should I best advertise my commercial real estate business?’ Thankfully, we have answers. Read ahead to learn about five savvy ways to advertise your commercial real estate business.
Internet Ads – We all use internet search engines to learn about nearly everything in life – where to get a good delivery pizza, how to get from point A to point B and who won the best actress Oscar in 1964. Of all of the search engines, Google reigns supreme, and this is why Google Adwords have become such a popular way to advertise all kinds of businesses. By purchasing a Google Ad Campaign you will ensure that your commercial real estate business gets top billing whenever anyone searches for similar terms in your area.
Social Media – Social media is good for so much more than selfies and sharing photos of cats! Instagram, Facebook and Twitter should all be a part of your advertising arsenal. These social media platforms allow you to interact with your clientele, grow your business and get noticed in your market place. Unfamiliar with hashtags, paid content and sponsored posts? The team here at Calico Marketing can help you get started.
Signage – While the internet has certainly changed the world of marketing, sometimes nothing can beat a good old fashioned sign! Ensure that all of your projects and properties are emblazoned with attractive signs and strong, consistent branding. Similarly, all of your work vehicles should be covered with the same branding – consider a wrap design.
Ads in Industry Magazines and Websites – Industry magazines and websites are widely read and still very important in the world of commercial real estate. It is always worth establishing a regular relationship with the local industry magazine in your area – consider taking out an ad, sponsoring an event and regularly checking in with their editorial team. This can help you to gain a reputation as an industry leader – and gain more clients.
Sponsor a local children’s sports team – Sponsoring a local sports team can help your business build strong community ties, gain valuable loyalty and advertise regularly at games and events. This is usually a small investment that can really pay off over time – never underestimate the power of a children’s softball game!
These tips should help you get started with a successful advertising campaign. Do you think we missed any other important ways that a local commercial real estate company can advertise? Join the conversation and leave a comment below.