Having a clear goal for your marketing campaign is crucial to the success of your branding efforts.  If you do too little, it will prove ineffective.  If you do too much, it will look desperate.  The best strategy is to work out a schedule for your campaign for the entire year and set aside an annual budget.  However, if you’re new to marketing, a year schedule may not be feasible.  Try a 3-month schedule to get started.  Here is an example of a low-cost, 3-month campaign:

 

Month #1

Reonomy (one month, 250 leads)                                        $200

Lead Gen Mailers                                                                      $295

Vistaprint 250 postcards (print & mail)                                $189

VoiceLogic 250 direct to voicemail calls                                $32

 

Month #2

Vistaprint 250 postcards (print & mail)                                $189

VoiceLogic 250 direct to voicemail calls                                $32

 

Month #3

Vistaprint 250 postcards (print & mail)                                 $189

VoiceLogic 250 direct to voicemail calls                                $32

 

Total expenditure = $1,258

That’s affordable!  If your campaign brings in only 1 client it’ll more than pay for itself!