Having a clear goal for your marketing campaign is crucial to the success of your branding efforts.  If you do too little, it will prove ineffective.  If you do too much, it will look desperate.  The best strategy is to work out a schedule for your campaign for the entire year and set aside an annual budget.  However, if you’re new to marketing, a year schedule may not be feasible.   I found agents have the best results when they plan at least a 3-month campaign based on the budget that is available today.  $1,000?  $500?  $100?  Don’t worry about a low budget; we can still do some marketing!

$1,000 for 3-months.

  • Google AdWords Campaign…………… $400   ($6/per click, 66 clicks)
  • 300 Mailers………………………………..$306   (100 mailers a month)
  • 300 Email Blasts………………………….     $3   ($1/per 100 email blasts)
  • 150 Form Letters & Brochure…………..$300  (50 form letters with brochure a month)
  • Total Campaign:  $1,009

$500 for 3-months.

  • Google AdWords Campaign……….….$150    ($6/per click, 25 clicks)
  • 150 Mailers………………………….…. $162   (50 mailers a month)
  • 300 Email Blasts………………….…….   $3   ($1/per 100 email blasts)
  • 90 Form Letters & Brochure….….…..$180    (30 form letters with brochure a month)
  • Total Campaign: $495

$100 for 3-months.

  • 300 Email Blasts………………….…..   $3     ($1/per 100 email blasts)
  • 48 Form Letters & Brochure…..…….  $96    (16 form letters with brochure a month)
  • Total Campaign: $99

Even $33/month can be turned into a marketing campaign!