There are a lot of differing opinions on the need for IDX with commercial real estate websites. An IDX (Internet Data Exchange) is how real estate agents broadcast their listings from a database onto their website. For instance, if you update LoopNet with your newest listings, edit changes, and delete sold/leased properties, with LoopNet’s IDX, [...]
If you have a commercial real estate website, but it has yet to show any monetary value, consider focusing on conversions. How most designers set up a commercial real estate website isn’t necessarily the best way to turn visitors into paying clients. If you want your website to start working for its electrons, follow these [...]
Getting better rankings on Google and other search engines can seem like a daunting process. There are so many resources and articles written on the subject it’s hard to know where to begin. Here are a few simple ways to get your website to rank better in Google. 1) SSL Certificate. I could go [...]
I recently finished a book called, “A Happy Pocket Full of Money.” This is one of those manifesting type books where it describes how to put yourself in a mindset that makes you manifest your goals. These books are everywhere, but what cracked me up about this one is it spends like 90% of [...]
User experience (UX) design has become increasingly important when developing a website. Not only does a well-designed website create the optimum experience for consumers or clients, but search engines such as Google have also factored UX into their ranking algorithm. Clients who visit your website are looking for a positive experience with minimal loading speeds, [...]
The biggest thing that the CRE industry seems to ignore is visibility. Before you delete this email and proclaim, “Only residential people do that crap!” Hear me out! Visibility takes some work, I admit this. Personally, I prefer visibility work to cold calling any day! Would you REALLY rather do a day of cold [...]
If you have a website that was created years ago, chances are the features and options might not be up to date, which is why you might consider improving the design. Design improvement can be a game-changer for a real estate business as it can improve client attention while differentiating yourself from the competition. You [...]
I don’t have to tell you that commercial real estate is a competitive industry. We’re all looking for the next big thing that will give us an edge over the competition. One thing that I’m going to tell you (that’s kinda controversial) is this, when you’re brainstorming your marketing ideas, content, style and/or design, [...]
Creating your first commercial real estate website can seem like a daunting task as it requires some knowledge of backend and frontend operations. The back end is extremely technical. On the other hand, the front end is much easier to navigate, whereas you can see the design elements visually, which makes it a good place [...]
An effective website design can set the mood of the website. A commercial real estate website needs to attract and retain the right audience to switch to the competition's website. Website designers incorporate technological advancements such as interactive maps, animations, high-definition images, and videos to add value to the content-generating interest among website visitors. If [...]