We can get a little bit stuck sometimes on advertising ideas. You don’t need to do a huge blockbuster commercial or infomercial to get your name out there. Instead, think smaller and more local. Here are a few tips that will get your commercial real estate business on the map. 1. Local online business directors. [...]
Almost all marketing that we’ve practiced 10 years ago is irrelevant in today’s world. I, personally, would never spend money on newspaper, magazine, billboards, radio or television ads. They are extremely expensive and difficult to track effectiveness. In 2014, I suggest direct marketing (relevant mailers with clear calls-to-action) and online marketing. 1. Content is still [...]
1. Mastering the skill of getting work. Thanks to the glory of the Internet, finding potential clients has never been easier! Reonomy (requires a monthly fee) is the easiest way to gather information on potential clients like company name and mailing address. Reonomy makes it easy to search for property owners and export their contact information into [...]
With the baby boomer generation retiring within the next 15 years, we all need to start thinking about how to replace them. All traditional sales jobs have a problem retaining Millennials. Commercial real estate especially has issues keeping their Millennials for more than a 12-months. Let's ask ourselves, is it them or me? Sorry, OWD [...]
Let's face it. We've been afraid of hiring the Millennials. We're afraid that they'll never come in on time, constantly leave early, require constant emotional reassurance and...scariest of all...that we'll spend time and money training them while they silently plot to leave. That's the biggest worry, that this new generation doesn't have any loyalty. It's [...]
When I first started working in a commercial real estate office I was surprised that many of the agents had college degrees. After-all, you just have to take a few weeks of classes and pass a test. Does it help to have a college degree? Do you need one? Here are my opinions based on personal observations.