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7 Ways to Advertise your Commercial Real Estate Business

We can get a little bit stuck sometimes on advertising ideas.  You don’t need to do a huge blockbuster commercial or infomercial to get your name out there. Instead, think smaller and more local. Here are a few tips that will get your commercial real estate business on the map. 1. Local online business directors. [...]

By |2016-11-19T21:48:10+00:00June 26th, 2014|Success Tips|Comments Off on 7 Ways to Advertise your Commercial Real Estate Business

Commercial Real Estate Marketing for 2014

Almost all marketing that we’ve practiced 10 years ago is irrelevant in today’s world. I, personally, would never spend money on newspaper, magazine, billboards, radio or television ads. They are extremely expensive and difficult to track effectiveness. In 2014, I suggest direct marketing (relevant mailers with clear calls-to-action) and online marketing. 1. Content is still [...]

By |2017-11-08T21:44:38+00:00April 15th, 2014|Success Tips|Comments Off on Commercial Real Estate Marketing for 2014

3 Success Tips for Commercial Real Estate Agents

1. Mastering the skill of getting work.  Thanks to the glory of the Internet, finding potential clients has never been easier!  Reonomy (requires a monthly fee) is the easiest way to gather information on potential clients like company name and mailing address.  Reonomy makes it easy to search for property owners and export their contact information into [...]

By |2017-11-08T21:43:40+00:00September 23rd, 2013|Success Tips|4 Comments

Getting Millennials Interested in Commercial Real Estate Jobs

With the baby boomer generation retiring within the next 15 years, we all need to start thinking about how to replace them.  All traditional sales jobs have a problem retaining Millennials.  Commercial real estate especially has issues keeping their Millennials for more than a 12-months.  Let's ask ourselves, is it them or me?  Sorry, OWD [...]

By |2016-11-19T21:02:28+00:00July 12th, 2013|Success Tips|Comments Off on Getting Millennials Interested in Commercial Real Estate Jobs

5 Tips to Attracting Millennials to Commercial Real Estate

Let's face it.  We've been afraid of hiring the Millennials.  We're afraid that they'll never come in on time, constantly leave early, require constant emotional reassurance and...scariest of all...that we'll spend time and money training them while they silently plot to leave.  That's the biggest worry, that this new generation doesn't have any loyalty.  It's [...]

By |2016-11-19T21:00:49+00:00July 5th, 2013|Success Tips|Comments Off on 5 Tips to Attracting Millennials to Commercial Real Estate

Does a College Education Help in a Commercial Real Estate Agent’s Career?

When I first started working in a commercial real estate office I was surprised that many of the agents had college degrees. After-all, you just have to take a few weeks of classes and pass a test. Does it help to have a college degree? Do you need one? Here are my opinions based on personal observations.

By |2016-11-19T20:58:01+00:00May 17th, 2013|Success Tips|Comments Off on Does a College Education Help in a Commercial Real Estate Agent’s Career?