I enrolled in a program called the Clockwork Accelerator [affiliate]. We were on a call with a coach and other business owners. We were discussing the things that kept us up at night. Mine was the lack of conversions I’ve had this year (fancy way to say NEW sales with clients that haven’t purchased before) [...]
One big goal I have before the end-of-the year is here is increasing conversions. I don’t know if you’ve noticed, but I’ve been working on a few new tricks including creating new freebies to use as lead magnets to grow my email list. The current economy is getting harder to get those same numbers from [...]
If you’re not in a brokerage with access to a marketing team, you likely have to do your own listing brochures. I found that listing brochures can be a real source of stress to commercial real estate agents because it’s nearly impossible to check all the boxes. Changes need to be made quickly. Cost of [...]
You know when you’re enjoying an article, you’ve read a few short paragraphs and now you’re interested, and you click “see full article” and BAM! A popup asking you to subscribe to their news channel for like $20/month. Who has $20 a month to spend on news articles? They know it’s cheaper to [...]
While most sales agents tend to be extroverts, there are a quite a few introverts in the commercial real estate space as well. Including me! Marketing can be daunting for an introvert. Introverts have a belief that the internet is such a loud place, that we need to be the loudest to [...]
If you’ve followed my newsletters for awhile, you know that I don’t like spending money needlessly. For instance, there’s no reason you should drop $10k on Facebooks ads if you’re not 100% sure they’ll bring in profit. In my entrepreneur groups I’ve watched business owners bragging about $1 mil revenue, but when you [...]
First impressions are crucial. It's human nature to make a judgement about someone when you first meet them. But did you know that people can formulate an opinion about you in less than 20 seconds! LoopNet reports that 60% of people searching for commercial real estate did their own online searches before they [...]
Let me give you an idea of how many things I have automated in my life. Weekly housekeeping is my favorite. There is a local catering service that makes 20 dinners for me. I pick them up, put them in the freezer. 30-mins in the instapot and I get a (mostly) home-made dinner. [...]
I recently finished a book called, “A Happy Pocket Full of Money.” This is one of those manifesting type books where it describes how to put yourself in a mindset that makes you manifest your goals. These books are everywhere, but what cracked me up about this one is it spends like 90% of [...]
The best marketing strategies involve targeting potential clients where they are most present. Almost everyone has an online presence, so commercial real estate businesses should advertise and develop their brand online through social media and other online platforms. If you're uncertain about where to start developing online commercial real estate marketing strategies, we've got a [...]