To advertise your commercial real estate listings effectively and stand out from the competition, consider these creative strategies. #1 High-Quality Photography and Videography. You don’t have to invest in professional photography and videography. Consider buying a nice camera in lieu of your phone. High-quality visuals can capture the attention of potential buyers or tenants [...]
Cold emailing, when done with a modern spin, can be an effective way for commercial real estate agents to reach potential clients and generate leads. Here are some tips to help you maximize your cold emailing efforts: #1 Personalize your emails. Avoid sending generic mass emails. Personalization is key to grabbing the recipient's attention. [...]
A question I get a lot is, “What’s the difference between spam and cold outreach?” There is one key difference. Providing value. Spam is a barrage of links to buy a product and accompanied by a mess of text telling you why you need it today. It’s needy, it’s desperate, and [...]
When it comes to generating commercial real estate leads, a clearly defined process is key to scaling the process and making it hands-free. Well-made funnels will use multiple collection points to pull contact information. Email marketing platforms can identify which clients are the most engaged and provide an easy platform to keep in touch with [...]
Do you have a listing that just won’t sell or lease? It’s time to try some techniques to get that problem child listing out of your hair! Here are some ways to advertise your commercial real estate listings without spending a huge amount of money. #1 Brochure Template ($185) - If you need help [...]
“Am I niching down in commercial real estate too soon?” I get this question a lot. Targeting your market in commercial real estate can be tricky, especially in this current market. It’s stressful to choose a niche and 100% stick to it when the office market is looking shaky as hell, retail can’t decide [...]
Putting together an engaging commercial real estate marketing strategy can be difficult. I’ve put together some commercial real estate marketing techniques that can be used together to create a winning marketing strategy. #1 Local Advertising. Claiming your business and enhancing your listing on Google, Yelp, Bing and Yahoo can be a great (and free) [...]
Traditional advertising methods can be a huge expense. Newspaper ads, magazines, mailers, radio, and billboards can take a massive chunk out of your budget. While they were the only way to “get the word out” ten years ago, times have changed drastically! I’ve outlined a few ways to advertise your commercial real estate business on [...]
I’ve been working in the commercial real estate marketing game for a long time. There are three main mistakes I see brokers and agents making again and again. #1 No transitional call to action. Listen up! Not everyone wants to schedule a consultation today. Offering a freebie is a great way to keep-in-touch and establish [...]
Planning your commercial real estate business’s marketing is essential to staying on track. Keep focused on a single goal to ensure effectiveness. All your marketing pieces, strategies and short-term experiments should all adhere to a single goal – LEADS. If a marketing experiment brought in zero leads, change it, or remove it. This industry isn’t [...]