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Must-Read Books for Commercial Real Estate Agents in 2018

I’m an avid book reader that loves business and finance books.  Here are some of my top must-read books for commercial real estate agents.  These books have helpful information that can translate to the commercial real estate industry. Business Development Purple Cow – In the days of yore (10 years ago), businesses could follow this [...]

By |2018-08-14T19:03:29+00:00August 13th, 2018|Marketing|Comments Off on Must-Read Books for Commercial Real Estate Agents in 2018

7 Ways to Market your Commercial Real Estate Business for Less Than $100

For the large commercial real estate brokerages with big budgets, magazine advertisements, billboards and huge mailing campaigns is the norm.  But for medium and smaller commercial real estate brokerages, every dollar counts.  Investments need to pay off in a real and immediate way. Can a marketing strategy can be executed with less than $100?  It [...]

By |2018-06-26T22:20:24+00:00June 26th, 2018|Marketing|Comments Off on 7 Ways to Market your Commercial Real Estate Business for Less Than $100

8 Best Marketing Tools Every Commercial Real Estate Agent Should Know

Did you know there are over 86,000 brokerages in the United States?  (source)  That’s a lot of competition.  Marketing your commercial real estate business is more important than ever, especially since these numbers are rising rapidly.  Here are 8 best marketing tools for commercial real estate agents that you should definitely look into. 1. Reonomy [...]

By |2018-06-18T17:39:05+00:00June 14th, 2018|Marketing|Comments Off on 8 Best Marketing Tools Every Commercial Real Estate Agent Should Know

Building a Commercial Real Estate Marketing Plan in 5 Steps

Everyone’s heard about a business plan, but commercial real estate brokers don’t realize that a marketing plan is just as vital.  Unlike a business plan, commercial real estate marketing plans focus on gaining and retaining customers.  A good marketing plan will spell out all the tools and tactics you’ll need to achieve your sales goal. [...]

By |2018-06-08T19:57:02+00:00June 8th, 2018|Marketing|Comments Off on Building a Commercial Real Estate Marketing Plan in 5 Steps

Email Drip Campaigns Can Boost Your Commercial Real Estate Marketing

Matching the right property with an interested investor isn't the end of the brokerage experience for commercial real estate agents. As you work on developing a mutually beneficial relationship with your clients, an email drip campaign can be an effective tool for educating your clients about who you are, the current market conditions, and the [...]

By |2018-04-23T22:17:34+00:00April 23rd, 2018|Marketing|Comments Off on Email Drip Campaigns Can Boost Your Commercial Real Estate Marketing

Freshen Up Your Commercial Real Estate Digital Marketing Strategy with these 6 Ideas

No matter how unstable the headlines seem to be these days, industry experts agree that those of you in commercial real estate can rest easy knowing: Deloitte notes that the United States continues to be the most favored destination for real estate investments. The Urban Land Institute states that the S. property market is the [...]

By |2018-03-06T16:24:18+00:00March 6th, 2018|Marketing|Comments Off on Freshen Up Your Commercial Real Estate Digital Marketing Strategy with these 6 Ideas

6 Commercial Real Estate Marketing Ideas that Work

I know what you’re thinking, marketing sucks.  I’ve been in marketing since 2004 and yet I still have the occasional mailer that bombed and new service that never received any traction.  Marketing is a learning process!  You try new things, analyze the results and make adjustments until you can finally put it on auto-pilot.  Like [...]

By |2017-11-21T17:52:42+00:00September 15th, 2017|Marketing|Comments Off on 6 Commercial Real Estate Marketing Ideas that Work

4 Reasons Social Media for Commercial Real Estate Is Important

Not too long ago I suggested skipping social media if you were too busy to post regularly.  I felt the time expenditure wasn’t worth the limited return on investment.  However, in today’s world, trust is the number one factor in turning online visitors into clients.  Every drop in the “trust bucket” adds to a greater [...]

By |2017-09-14T14:41:47+00:00September 14th, 2017|Internet Marketing, Marketing|Comments Off on 4 Reasons Social Media for Commercial Real Estate Is Important

How to Build a Commercial Real Estate Marketing Plan in 5 Steps

You’ve likely built a business plan, but have you taken time to plan your marketing?  Planning your commercial real estate business’s marketing is essential to staying on track.  Keep focused on a single goal to ensure effectiveness.  All your marketing pieces, strategies and short-term experiments should all adhere to a single goal - LEADS.  If [...]

By |2017-11-21T17:52:04+00:00August 22nd, 2017|Marketing|1 Comment

6 Ways to Build Trust in a Commercial Real Estate Marketing Plan

Can a human face help your commercial real estate marketing plan?  In a world full of bots using human-like AI, out-of-country companies spoofing U.S. phone numbers, and faceless mega corporations, people are searching for someone they trust.  The most successful companies have human faces.  Tesla is associated with Elon Musk, Apple had Steve Jobs, and [...]

By |2017-08-08T19:41:30+00:00August 8th, 2017|Marketing|Comments Off on 6 Ways to Build Trust in a Commercial Real Estate Marketing Plan