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Update your Commercial Real Estate Marketing in 2019

Are you still sending out postcards that say, “I’m a buy, sell, lease expert!”?  That may have worked in early 2000 when marketing was rare, but in 2019 your competition is fierce.  It’s time to upgrade your marketing strategies with the new tools available.  Don’t worry!  The best thing about the new technology age is [...]

By |2019-01-08T20:48:39+00:00January 8th, 2019|Marketing|Comments Off on Update your Commercial Real Estate Marketing in 2019

Email Strategies for Commercial Real Estate that Aren’t Annoying

When I explain my email follow-up system to commercial real estate agents and brokers, sometimes I get the question, “Didn’t the ‘Promotions’ folder in Gmail kill your open rates?”  …No…no it didn’t.  In fact, there was no change in my open rates.  This includes both my newsletter and follow-up system. That begs the question of [...]

By |2018-12-18T23:04:41+00:00December 19th, 2018|Marketing|Comments Off on Email Strategies for Commercial Real Estate that Aren’t Annoying

6 Cheap Commercial Real Estate Marketing Strategies for your 2019 Marketing Plans

The stock market is looking a little shaky, but now is NOT the time to retrench your business’s marketing strategy.  No way!  Shaky markets are the best way to get ahead in the thinning crowd.  But all that red does look spooky, so here are 6 cheap commercial real estate marketing strategies for your 2019 [...]

By |2018-12-18T22:17:15+00:00December 18th, 2018|Marketing|Comments Off on 6 Cheap Commercial Real Estate Marketing Strategies for your 2019 Marketing Plans

Commercial Real Estate Marketing Strategies to Overcome Market Volatility

Commercial real estate marketing strategies can help overcome market volatility.  Only mortuaries have predictable stability in their market!  …And perhaps the tax man.  The rest of us will need to deal with occasional volatility in our market places.  Commercial real estate is no exception.  Here are some strategies to boost your business during a downturn. [...]

By |2018-11-21T18:06:05+00:00November 21st, 2018|Marketing|Comments Off on Commercial Real Estate Marketing Strategies to Overcome Market Volatility

6 Reasons why Social Media Marketing is Important for Commercial Real Estate

Often ignored by commercial real estate industry, social media is quickly becoming the most important aspects of digital marketing.  Reaching thousands of potential clients worldwide…for free!  If you are not applying this profitable source, you are missing out on a huge marketing opportunity.  Here are a few reasons why social media marketing is important for [...]

By |2018-11-13T18:04:58+00:00November 10th, 2018|Marketing|Comments Off on 6 Reasons why Social Media Marketing is Important for Commercial Real Estate

Commercial Real Estate 7 Tips to Improve your Online Marketing

Online marketing is the future.  Time to get onboard!!  Online marketing consists of using digital channels like your website, emails, social media, and videos to attract leads.  Unlike traditional marketing that focuses on “shotgun” massive mainstream techniques, online marketing focuses on reaching niche audiences with digital mediums. The theory of online marketing can easily fill [...]

By |2018-09-20T22:36:21+00:00September 20th, 2018|Marketing|Comments Off on Commercial Real Estate 7 Tips to Improve your Online Marketing

Advertising your Commercial Real Estate Business in 7 Steps

Advertising by word-of-mouth sure would be nice, but it’s not practical when beginning your career or have yet to build a massive portfolio.  Until then, you need to advertise!  Before sinking money into Facebook Ads (or whatever some random LinkedIn Coach tells you is “hot”) create a plan, calculate a budget, and make minor adjustments [...]

By |2019-01-08T20:50:15+00:00August 19th, 2018|Marketing|Comments Off on Advertising your Commercial Real Estate Business in 7 Steps

7 Easy Ways to Advertise your Commercial Real Estate Listings

Do you have a listing that just won’t sell or lease?  It’s time to try some techniques to get that problem-child out of your hair!  Here are some ways to advertise your commercial real estate listings without spending a huge amount of money. Email your Contacts ($0) – Emailing your own contact list is a [...]

By |2018-08-14T18:57:53+00:00August 14th, 2018|Marketing|Comments Off on 7 Easy Ways to Advertise your Commercial Real Estate Listings

Must-Read Books for Commercial Real Estate Agents in 2018

I’m an avid book reader that loves business and finance books.  Here are some of my top must-read books for commercial real estate agents.  These books have helpful information that can translate to the commercial real estate industry. Business Development Purple Cow – In the days of yore (10 years ago), businesses could follow this [...]

By |2018-08-14T19:03:29+00:00August 13th, 2018|Marketing|Comments Off on Must-Read Books for Commercial Real Estate Agents in 2018

7 Ways to Market your Commercial Real Estate Business for Less Than $100

For the large commercial real estate brokerages with big budgets, magazine advertisements, billboards and huge mailing campaigns is the norm.  But for medium and smaller commercial real estate brokerages, every dollar counts.  Investments need to pay off in a real and immediate way. Can a marketing strategy can be executed with less than $100?  It [...]

By |2018-06-26T22:20:24+00:00June 26th, 2018|Marketing|Comments Off on 7 Ways to Market your Commercial Real Estate Business for Less Than $100