*30 Day Marketing Plan*

/*30 Day Marketing Plan*

3 Ways to Advertise a Commercial Real Estate Listing Online

Marketing Plan in 30 Days: Day 11 Back to Day 1 Have a pesky commercial real estate property that won’t gather any interest?  It seems to be priced correctly, good demographics, but it’s a problem child?  Here are a few ways you can get that annoying listing off your desk. 1. Online Databases.  Remember when [...]

By |2019-05-21T21:58:26+00:00April 23rd, 2019|*30 Day Marketing Plan*|Comments Off on 3 Ways to Advertise a Commercial Real Estate Listing Online

7 Steps to Writing a Commercial Real Estate eBook

Marketing Plan in 30 Days: Day 10 Back to Day 1 Now-a-days, many people use eBooks as a free giveaway in return for signing up for an email list.  You old-school folks will know “eBooks” by a different name - “white papers”.  It’s a short paper – usually around 5 to 10 pages – of [...]

By |2019-04-23T18:00:00+00:00April 23rd, 2019|*30 Day Marketing Plan*|Comments Off on 7 Steps to Writing a Commercial Real Estate eBook

Commercial Real Estate Listing Brochures and Sales Packages (Offering Memorandums) – What are the Options?

Marketing Plan in 30 Days: Day 9 Back to Day 1 Fair warning, I sell Listing Brochure and Offering Memorandums do-it-yourself templates.  But I’ll be as unbiased as I can with this article about your options. 1. Do-it-Yourself Templates.  OK, I’ll be a little biased here as I personally believe my CRE templates are the [...]

By |2019-04-23T17:59:33+00:00April 10th, 2019|*30 Day Marketing Plan*|Comments Off on Commercial Real Estate Listing Brochures and Sales Packages (Offering Memorandums) – What are the Options?

Marketing Commercial Real Estate Basics – What do you REALLY Need?

Marketing Plan in 30 Days: Day 8 Back to Day 1 I’ve given you a lot of great ideas up to this point, but Rome wasn’t built in a day.  Let’s talk about some of the necessary marketing pieces you need to get started.  Once you have these key elements, build on them until you [...]

By |2019-04-10T16:31:44+00:00March 27th, 2019|*30 Day Marketing Plan*|Comments Off on Marketing Commercial Real Estate Basics – What do you REALLY Need?

Telling your Story in Commercial Real Estate, without being Boring

Marketing Plan in 30 Days: Day 7 Back to Day 1 Commercial real estate stories are pretty much all the same.  “We have X years of experience and are the local experts…blah blah…”  How are you going to wake up potential clients and make them pay attention? Think deeply about your services and the promises [...]

By |2019-03-27T19:39:10+00:00March 19th, 2019|*30 Day Marketing Plan*|Comments Off on Telling your Story in Commercial Real Estate, without being Boring

6 Steps to Identify Commercial Real Estate Pain Points

Marketing Plan in 30 Days: Day 6 Back to Day 1 A prospect’s true pain point isn’t a problem that’s solution is a “nice to have.”  It’s a budgeted, frustrating, needs-to-be-solved kind of problem.  Your prospect’s pain points affect his or her bottom line and must be solved to continue growth and/or profitability. Examples of [...]

By |2019-03-19T22:43:26+00:00March 19th, 2019|*30 Day Marketing Plan*|Comments Off on 6 Steps to Identify Commercial Real Estate Pain Points

8 Helpful Tips to Branding a Commercial Real Estate Business

Marketing Plan in 30 Days: Day 5 Back to Day 1 Commercial real estate brokers and agents love to skip immediately to this step, but without your specialty and target market established, you won’t be able to truly able to brand your business effectively.  Instead, get those first steps done and then move on to the [...]

By |2019-03-19T22:37:16+00:00February 27th, 2019|*30 Day Marketing Plan*|Comments Off on 8 Helpful Tips to Branding a Commercial Real Estate Business

Commercial Real Estate Leads – Download a Leads List, Fast and Easy

Marketing Plan in 30 Days: Day 4 Back to Day 1 Now that you’ve identified and targeted your ideal market, let’s get a list of leads!  Getting a commercial real estate leads list doesn’t have to be time consuming or difficult.  With a few services that are available, you can download a list before the end [...]

By |2019-02-27T22:23:35+00:00February 12th, 2019|*30 Day Marketing Plan*|Comments Off on Commercial Real Estate Leads – Download a Leads List, Fast and Easy

Targeting your Market in 6 Steps for Commercial Real Estate Agents

Marketing Plan in 30 Days: Day 3 Back to Day 1 Over the years in the commercial real estate industry, the only saying that makes me cringe more than “no one uses the Internet” (yes, this has been said to me, ironically, while the person was on my website) is “everyone is my market.”  Nope. Instead [...]

By |2019-02-12T20:25:44+00:00February 11th, 2019|*30 Day Marketing Plan*|Comments Off on Targeting your Market in 6 Steps for Commercial Real Estate Agents

Competitive Analysis on your Commercial Real Estate Business in 5 Easy Steps

Marketing Plan in 30 Days: Day 2 Back to Day 1 One of the most difficult things about working in commercial real estate is the fierce competition.  Establishing an edge over competition is a necessary part of the branding process.  Simply knowing what your competitors are offering and what they don’t isn’t enough.  You’ll have to [...]

By |2019-02-11T21:26:57+00:00January 28th, 2019|*30 Day Marketing Plan*|Comments Off on Competitive Analysis on your Commercial Real Estate Business in 5 Easy Steps