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Commercial Real Estate Marketing – Are Mailers Dead? Email vs. Mailers.

Marketing Plan in 30 Days: Day 27 Back to Day 1 Today, despite the low cost of email marketing, there is still a following for the old-fashion physical mailers.  While dwindling in popularity, postcards, letters and mail ads can be effective.  But what’s the real different between advertising with mailers versus emails? Costs.  While sending [...]

By |2019-11-26T20:45:38+00:00November 26th, 2019|*30 Day Marketing Plan*|0 Comments

Commercial Real Estate Newsletters – Getting Started

Marketing Plan in 30 Days: Day 25 Back to Day 1 Earlier, I discussed follow-up that converts and confidently stated that newsletters were my number one choice.  Now we’re going to get started on making your newsletter a reality.  Creating content, researching topics and keeping it going even when work is crushingly busy is what [...]

By |2019-11-19T23:07:35+00:00September 25th, 2019|*30 Day Marketing Plan*|Comments Off on Commercial Real Estate Newsletters – Getting Started

Commercial Real Estate Newsletters – Follow Up that Converts

Marketing Plan in 30 Days: Day 24 Back to Day 1 A newsletter is one of the best ways to keep-in-touch with prospects and current clients.  It’s also one of the most cost-effective and time-efficient tools!  I believe newsletters are one of the best ways to get prospects to convert when they’re ready.  You may [...]

By |2019-09-25T00:27:21+00:00August 19th, 2019|*30 Day Marketing Plan*|Comments Off on Commercial Real Estate Newsletters – Follow Up that Converts

Commercial Real Estate Websites – How to Make Your Website Capture Leads

Marketing Plan in 30 Days: Day 22 Back to Day 1 The commercial real estate industry is notorious for being late adapters to technology.  At least half of brokerages do NOT have their own website and agent websites are virtually nonexistent.  When you add in the fact that most websites do not convert – you [...]

By |2019-08-14T18:08:50+00:00August 14th, 2019|*30 Day Marketing Plan*|Comments Off on Commercial Real Estate Websites – How to Make Your Website Capture Leads

Showing Commercial Real Estate Listings on a Website | What is an IDX?

Marketing Plan in 30 Days: Day 21 Back to Day 1   Unlike our residential friends who have a lovely, centralized MLS, commercial real estate listings data is a mess!  While LoopNet takes the “king” title for CRE listings, (in my personal opinion) they’re also a bit pricy for the average commercial real estate single [...]

By |2019-08-14T16:37:59+00:00July 18th, 2019|*30 Day Marketing Plan*|Comments Off on Showing Commercial Real Estate Listings on a Website | What is an IDX?

Pay Per Click for Commercial Real Estate Websites

Marketing Plan in 30 Days: Day 20 Back to Day 1 I will be honest with you.  Pay-per-click is for the tech-savy among you.  It’s a complex balance of cost versus return that needs to be consistently monitored, adjusted and tested.  This is not a set-and-forget marketing strategy.  With that said, here is some advice [...]

By |2019-08-14T16:36:53+00:00July 17th, 2019|*30 Day Marketing Plan*|Comments Off on Pay Per Click for Commercial Real Estate Websites

SEO Content Creation for Commercial Real Estate Websites

Marketing Plan in 30 Days: Day 19 Back to Day 1   SEO for commercial real estate websites can be a complex process.  Honestly, SEO for any website is a complex process!  There is one strategy that will increase website traffic far and beyond any other SEO tactic you implement, and that’s content creation.  Let’s [...]

By |2019-07-17T18:15:04+00:00July 3rd, 2019|*30 Day Marketing Plan*|Comments Off on SEO Content Creation for Commercial Real Estate Websites

SEO for Commercial Real Estate Websites

Marketing Plan in 30 Days: Day 18 Back to Day 1 Perhaps the greatest mystery to a commercial real estate agent or broker is the SEO of his or her website.  Honestly, it’s the greatest mystery to most business owners, so let’s not blame ourselves.  Here is a list of most-likely reasons your website has [...]

By |2019-07-03T18:25:07+00:00July 3rd, 2019|*30 Day Marketing Plan*|Comments Off on SEO for Commercial Real Estate Websites