Target Marketing

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5 Steps to Targeting your Market as a Commercial Real Estate Agent

Sales agents get nervous when we talk about “targeting a market”.  The on-going thought is, “If I only advertise a certain group of people, I’ll miss out on deals.”  If shotgun approaches were successful, there wouldn’t be hundreds of books about how to successfully segment your market.  Don’t be afraid of segmenting your potential clients, [...]

By |2018-10-09T19:48:11+00:00November 28th, 2015|Target Marketing|Comments Off on 5 Steps to Targeting your Market as a Commercial Real Estate Agent

How to Reach your Target Market as a Commercial Real Estate Agent

The concept of targeting a market is where many commercial real estate agents stall. Most are terrified that if they call themselves “retail specialist” they’ll be out of every industrial, office and land deal. The purpose of marketing is to identify exactly who wants your services and advertise to those people, it doesn’t mean you [...]

By |2017-11-08T21:48:23+00:00June 26th, 2014|Target Marketing|Comments Off on How to Reach your Target Market as a Commercial Real Estate Agent

Generating Commercial Real Estate Leads with LoopNet Property Records

Alas, Property Records is Dead. Reonomy reigns as Lead Generation King!   Below is old information for historical purposes, Property Records is dead. LoopNet’s Property Records tool isn’t just for finding information on properties.  It can be used for generating leads and gathering information about your local target market.  Here’s a run-down of why I [...]

Target your Market: Office

Are you an office agent that’s confused about what a target market is, how to find one, and what you’re supposed to do with it? Don’t worry! I’ll walk you through how to choose your target market, find your target, and collect important contact information. 1) Who am I? Seriously, who are you?  Before you [...]

By |2017-11-08T21:17:40+00:00September 12th, 2011|Target Marketing|Comments Off on Target your Market: Office

Target your Market: Retail

Are you a retail agent that’s confused about what a target market is, how to find one, and what you’re supposed to do with it? Don’t worry! I’ll walk you through how to choose your target market, find your target, and collect important contact information. 1) Who am I? Seriously, who are you?  Before you [...]

By |2017-11-08T21:15:48+00:00September 12th, 2011|Target Marketing|Comments Off on Target your Market: Retail

5 Steps to Target your Market

As a commercial real estate agent, you’ve probably heard a lot about “targeting your market” and may have been asked to attend expensive seminars to learn more on the subject. Marketers like to use industry jargon and scientific terms to try to confuse you in an attempt to make it sound complicated. Skip the seminar; [...]

By |2017-11-08T21:13:53+00:00September 12th, 2011|Target Marketing|Comments Off on 5 Steps to Target your Market