Sales agents get nervous when we talk about “targeting a market”. The on-going thought is, “If I only advertise a certain group of people, I’ll miss out on deals.” If shotgun approaches were successful, there wouldn’t be hundreds of books about how to successfully segment your market. Don’t be afraid of segmenting your potential clients, [...]
The concept of targeting a market is where many commercial real estate agents stall. Most are terrified that if they call themselves “retail specialist” they’ll be out of every industrial, office and land deal. The purpose of marketing is to identify exactly who wants your services and advertise to those people, it doesn’t mean you [...]
LoopNet’s Property Records tool isn’t just for finding information on properties. It can be used for generating leads and gathering information about your local target market. Here’s a run-down of why I think LoopNet Property Records is worth its weight in gold. Finding Leads with LoopNet Property Records 1) Type in either your city, address, [...]
Are you an office agent that’s confused about what a target market is, how to find one, and what you’re supposed to do with it? Don’t worry! I’ll walk you through how to choose your target market, find your target, and collect important contact information. 1) Who am I? Seriously, who are you? Before you [...]
Are you a retail agent that’s confused about what a target market is, how to find one, and what you’re supposed to do with it? Don’t worry! I’ll walk you through how to choose your target market, find your target, and collect important contact information. 1) Who am I? Seriously, who are you? Before you [...]
As a commercial real estate agent, you’ve probably heard a lot about “targeting your market” and may have been asked to attend expensive seminars to learn more on the subject. Marketers like to use industry jargon and scientific terms to try to confuse you in an attempt to make it sound complicated. Skip the seminar; [...]
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