Target Marketing

How to Reach your Target Market as a Commercial Real Estate Agent

The concept of targeting a market is where many commercial real estate agents stall. Most are terrified that if they call themselves “retail specialist” they’ll be out of every industrial, office and land deal. The purpose of marketing is to identify exactly who wants your services and advertise to those people; it doesn’t mean you [...]

By |2023-03-03T20:47:08+00:00March 3rd, 2023|Target Marketing|Comments Off on How to Reach your Target Market as a Commercial Real Estate Agent

5 Steps to Targeting your Market as a Commercial Real Estate Agent

Sales agents get nervous when we talk about “targeting a market”.  The on-going thought is, “If I only advertise a certain group of people, I’ll miss out on deals.”  If shotgun approaches were successful, there wouldn’t be hundreds of books about how to successfully segment your market.  Don’t be afraid of segmenting your potential clients, [...]

By |2018-10-09T19:48:11+00:00November 28th, 2015|Target Marketing|Comments Off on 5 Steps to Targeting your Market as a Commercial Real Estate Agent
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