30 Day Marketing Plan

/30 Day Marketing Plan

Day 20: Website, Keep them coming Back

Need to catch up? Go to Day 1. On Day 17 and Day 18 I wrote about how to build a website and fill it with content. Today, we’ll discuss how to keep visitors coming back to your site. Goals. Your site’s #1 goal is to gather emails from prospects by exchanging their personal information [...]

By |2016-11-21T16:00:44+00:00January 29th, 2012|30 Day Marketing Plan|Comments Off on Day 20: Website, Keep them coming Back

Day 19: Website, Basic SEO

Need to catch up? Go to Day 1. On Day 17 and Day 18 I wrote about how to build a website and fill it with content. Today we’re going to make it easy for search engines to read your site. This will bring you higher rankings (getting on page 1 in Google) which will [...]

By |2016-11-21T16:00:12+00:00January 22nd, 2012|30 Day Marketing Plan|Comments Off on Day 19: Website, Basic SEO

Day 18: Website, Content

Need to catch up? Go to Day 1. On day 17 I wrote about some common questions regarding hosting, domain, and email.  Along with a list of things to consider before building your website. Images – I suggest using photos of your city for most of your header pages.  They're always pretty and good to [...]

By |2016-11-21T15:59:27+00:00January 15th, 2012|30 Day Marketing Plan|Comments Off on Day 18: Website, Content

Day 17: Website, Getting Started

Need to catch up? Go to Day 1. On Day 16 I wrote “build a website” as if it’s an easy thing. These next few days I’ll dig a little deeper.    What’s a domain name? This is what people type in to get to your website. My domain is www.CalicoMarketing.com. I suggest your domain [...]

By |2016-11-21T15:58:49+00:00January 8th, 2012|30 Day Marketing Plan|Comments Off on Day 17: Website, Getting Started

Day 16: Marketing Yourself, Planning

Need to catch up? Go to Day 1. Keeping things simple is the key to planning your marketing. As you get your marketing down to a science, you can begin adding additional plans like social media, blogging, pod casting, or anything else you can think of! Right now, let’s start the basic marketing plan to [...]

By |2016-11-21T15:53:43+00:00January 1st, 2012|30 Day Marketing Plan|Comments Off on Day 16: Marketing Yourself, Planning

Day 15: Marketing Yourself, Materials

Need to catch up? Go to Day 1. Your firm will ideally provide you with the following: business cards, a corporate brochure (which explains a firm’s available services and expertise), a listing brochure template, a premiere listing brochure template and signage. Easy, do-it-yourself templates are available if your broker does not provide these materials. The purposes [...]

By |2016-11-21T15:53:12+00:00December 25th, 2011|30 Day Marketing Plan|Comments Off on Day 15: Marketing Yourself, Materials

Day 14: Marketing Listings, Premier Listings

Need to catch up? Go to Day 1. Premier listings are the million dollar buildings for sale or the brand new 30,000 SF property you’re leasing. They’re listings given to you by big clients that bring in the big money. These need to be treated a little differently than your regular listings. Brochure. You’ll need [...]

By |2017-11-08T21:26:29+00:00December 18th, 2011|30 Day Marketing Plan|Comments Off on Day 14: Marketing Listings, Premier Listings

Day 13: Marketing Listings, Problem Children

Need to catch up? Go to Day 1. Every commercial real estate agent has had a problem child listing. This is a listing that, for no explainable reason, is not selling or leasing. It’s priced well, it’s in a good neighborhood, it has potential…and yet it just sits there. Advertising to commercial real estate agents. [...]

By |2017-11-08T21:23:48+00:00December 11th, 2011|30 Day Marketing Plan|Comments Off on Day 13: Marketing Listings, Problem Children

Day 12: Marketing Listings, the Basics

Need to catch up? Go to Day 1. Every commercial real estate listing needs a few things. “I see my listing on LoopNet, but not Property Line!” You never want to take that call. Keeping your marketing process consistent for each listing will save you from major headaches. Brochure. Remember what we talked about on [...]

By |2016-11-21T15:50:48+00:00December 4th, 2011|30 Day Marketing Plan|Comments Off on Day 12: Marketing Listings, the Basics

Day 11: Follow-Up

Need to catch up? Go to Day 1. The one thing that really stuck in my mind when reading Ultimate Guide to Google Ad Words, was a claim that without a solid follow-up system, all other marketing attempts will suffer in effectiveness. You can have a fancy brochure, informative special reports, a hot website, but [...]

By |2016-11-21T15:49:31+00:00November 27th, 2011|30 Day Marketing Plan|Comments Off on Day 11: Follow-Up