30 Day Marketing Plan

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Day 30: Monitoring your Progress

Need to catch up? Go to Day 1. If you follow the marketing budget and plan from Days 27-28, you only need one transaction from all your marketing efforts to break-even. I suggested in Day 29 that your goal is at least two conversions per year. It’s a modest goal that should be easy to [...]

By | 2016-11-21T16:05:30+00:00 April 8th, 2012|30 Day Marketing Plan|Comments Off on Day 30: Monitoring your Progress

Day 29: Setting Goals

Need to catch up? Go to Day 1. If you follow the marketing budget and plan from Days 27-28, you only need one transaction from all your marketing efforts to break-even. I suggest that your over-all goal is at least two conversions per year. It’s a modest goal that should be easy to achieve. *Goals [...]

By | 2016-11-21T16:04:59+00:00 April 1st, 2012|30 Day Marketing Plan|Comments Off on Day 29: Setting Goals

Day 28: Planning your Campaigns

Need to catch up? Go to Day 1. Let’s put all this information together, in a nice and easy process. Lead generation Website offering your special report in exchange for their email, name, and company name. Google AdWords campaigns will bring in Internet searchers to your website. Postcards to prospects with each postcard directing the [...]

By | 2016-11-21T16:04:25+00:00 March 25th, 2012|30 Day Marketing Plan|Comments Off on Day 28: Planning your Campaigns

Day 27: Deciding your Budget

Need to catch up? Go to Day 1. Some bloggers of 30-day strategies put budget in the first 5 days. Not me. I recognize that you’re taking notes on what you think is best and will pick and choose what you need for your individual business. Now that you have all of my marketing advice, [...]

By | 2016-11-21T16:04:05+00:00 March 18th, 2012|30 Day Marketing Plan|Comments Off on Day 27: Deciding your Budget

Day 26: Postcards and Mailers

Need to catch up? Go to Day 1. You’ve probably done a series of mailers and wondered, “Why am I not getting a response?” Mailers are an age-old way to do marketing. However, many commercial real estate agents haven’t upped their game in recent years and therefore aren’t seeing the same results as past mailers. [...]

By | 2016-11-21T16:03:31+00:00 March 11th, 2012|30 Day Marketing Plan|Comments Off on Day 26: Postcards and Mailers

Day 25: Email Blasts

Need to catch up? Go to Day 1. For my money, I love MailChimp! There are many similar email marketing systems out there, but this one is my favorite. It’s only a penny per email or a low monthly fee. Building your eblast. Ideally your eblasts should look like your website. Same colors, same design, [...]

By | 2016-11-21T16:03:04+00:00 March 4th, 2012|30 Day Marketing Plan|Comments Off on Day 25: Email Blasts

Day 24: Free Website Advertising

Need to catch up? Go to Day 1. We discussed Google AdWords as a way to advertise your website, but there are also many other free options. It takes time and patience to find websites, post on them, and participate in discussions. It takes even more time to be part of an online community. However, [...]

By | 2016-11-21T16:02:28+00:00 February 26th, 2012|30 Day Marketing Plan|Comments Off on Day 24: Free Website Advertising

Day 23: Google AdWords, Quality Scores

Need to catch up? Go to Day 1. On Day 22 I mentioned Quality Scores and how they affect your ad. Today I’ll be discussing quality scores in great detail. Quality Score. Google AdWords uses the quality score to decide a few things. (1) How much your ad will cost, (2) What position your ad [...]

By | 2016-11-21T16:02:05+00:00 February 19th, 2012|30 Day Marketing Plan|Comments Off on Day 23: Google AdWords, Quality Scores

Day 22: Google AdWords, Nailing it Down

Need to catch up? Go to Day 1. On Day 21 we set up your Google AdWords account for a commercial real estate agent/business. Today I’ll be giving some suggestions on nailing it down to become profitable. Google AdWords spends my money too fast. Don’t panic! This is a common problem for new campaigns. There [...]

By | 2016-11-21T16:01:42+00:00 February 12th, 2012|30 Day Marketing Plan|Comments Off on Day 22: Google AdWords, Nailing it Down

Day 21: Google AdWords, Getting Started

Need to catch up? Go to Day 1. I’m not going to lie to you. Google AdWords is incredibly complicated. It takes months and months of adjusting, manipulating, and interpreting data to get your Google Adwords campaign to begin seeing a return on investment. If you’re looking for and easy “set-it-and-forget-it system”, stick with postcards! [...]

By | 2016-11-21T16:01:12+00:00 February 5th, 2012|30 Day Marketing Plan|Comments Off on Day 21: Google AdWords, Getting Started