Need to catch up? Go to Day 1. If you follow the marketing budget and plan from Days 27-28, you only need one transaction from all your marketing efforts to break-even. I suggested in Day 29 that your goal is at least two conversions per year. It’s a modest goal that should be easy to [...]
Need to catch up? Go to Day 1. If you follow the marketing budget and plan from Days 27-28, you only need one transaction from all your marketing efforts to break-even. I suggest that your over-all goal is at least two conversions per year. It’s a modest goal that should be easy to achieve. *Goals [...]
Need to catch up? Go to Day 1. Let’s put all this information together, in a nice and easy process. Lead generation Website offering your special report in exchange for their email, name, and company name. Google AdWords campaigns will bring in Internet searchers to your website. Postcards to prospects with each postcard directing the [...]
Need to catch up? Go to Day 1. Some bloggers of 30-day strategies put budget in the first 5 days. Not me. I recognize that you’re taking notes on what you think is best and will pick and choose what you need for your individual business. Now that you have all of my marketing advice, [...]
Need to catch up? Go to Day 1. You’ve probably done a series of mailers and wondered, “Why am I not getting a response?” Mailers are an age-old way to do marketing. However, many commercial real estate agents haven’t upped their game in recent years and therefore aren’t seeing the same results as past mailers. [...]
Need to catch up? Go to Day 1. For my money, I love MailChimp! There are many similar email marketing systems out there, but this one is my favorite. It’s only a penny per email or a low monthly fee. Building your eblast. Ideally your eblasts should look like your website. Same colors, same design, [...]
Need to catch up? Go to Day 1. We discussed Google AdWords as a way to advertise your website, but there are also many other free options. It takes time and patience to find websites, post on them, and participate in discussions. It takes even more time to be part of an online community. However, [...]
Need to catch up? Go to Day 1. On Day 22 I mentioned Quality Scores and how they affect your ad. Today I’ll be discussing quality scores in great detail. Quality Score. Google AdWords uses the quality score to decide a few things. (1) How much your ad will cost, (2) What position your ad [...]
Need to catch up? Go to Day 1. On Day 21 we set up your Google AdWords account for a commercial real estate agent/business. Today I’ll be giving some suggestions on nailing it down to become profitable. Google AdWords spends my money too fast. Don’t panic! This is a common problem for new campaigns. There [...]
Need to catch up? Go to Day 1. I’m not going to lie to you. Google AdWords is incredibly complicated. It takes months and months of adjusting, manipulating, and interpreting data to get your Google Adwords campaign to begin seeing a return on investment. If you’re looking for and easy “set-it-and-forget-it system”, stick with postcards! [...]
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