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5 Steps to Marketing Commercial Real Estate Business Locally

When you start marketing commercial real estate business, begin by marketing locally.  Start out by claiming your business in all the local search engines and adding rich information to each page.  By adding a few, simple pieces of information to your local search engine listings, you’ll paint a fuller, more compelling picture for potential clients.  [...]

By | 2017-03-16T18:22:54+00:00 March 16th, 2017|Internet Marketing, Marketing|Comments Off on 5 Steps to Marketing Commercial Real Estate Business Locally

7 Ways to Purchase Commercial Real Estate Email Lists

With the emergence of email increasingly being used for advertising commercial real estate listings and services, the biggest questions I get is, “Where can I buy an email list?”.  Due to anti-spam laws, purchasing mass emails has become a little tricky…but you can get around this with lists that have opted-in to “affiliate marketing” lists.  In [...]

By | 2016-12-29T22:03:07+00:00 September 26th, 2016|Internet Marketing|Comments Off on 7 Ways to Purchase Commercial Real Estate Email Lists

5 Ways Email Marketing Increases Leads

In today’s technology powered world, the utilization of email marketing has become main stream. Email marketing can become a great source of leads, bringing potential clients with very out-of-pocket cost.  With services like MailChimp offering free services (under 2,000 subscribers) it’s easy to get started building your email list!  Here are a few things to [...]

By | 2016-11-21T16:50:17+00:00 August 29th, 2016|Internet Marketing|Comments Off on 5 Ways Email Marketing Increases Leads

7 Ideas on How to Gather an Opt-in Email List

Opt-in email are active signs up to receive future emails. An easy way to get potential clients to sign up is simply asking if they would like to receive further information, I.E. Monthly Newsletter. There are a number of ways to collect email addresses that will add to your database of potential clients. Remember, purchasing [...]

By | 2016-11-21T15:22:18+00:00 July 22nd, 2016|Internet Marketing|Comments Off on 7 Ideas on How to Gather an Opt-in Email List

Internet Marketing, What’s REALLY Necessary?

I think everyone has taken some kind of seminar or read a few articles that sound like this, “If you want leads, here are 1 billion Internet marketing tactics.”  Let’s focus on the nuts-and-bolts of what’s absolutely necessary for commercial real estate agents. 1) Personal website.  Never depend on your broker for marketing.  A broker’s [...]

By | 2016-11-21T16:35:29+00:00 October 28th, 2015|Internet Marketing|Comments Off on Internet Marketing, What’s REALLY Necessary?

How important is website speed?

I’ve noticed a lot of people in residential and commercial real estate use website services that automatically pull articles from a database (automatic content fillers).  The problem with these sites is #1 they’re ugly but, more importantly, #2 their sloooowwww.  Why is having a fast website important?  Nearly 25% of visitors will abandon a website [...]

By | 2017-01-23T21:18:36+00:00 August 26th, 2015|Internet Marketing, Websites|Comments Off on How important is website speed?

6 Tips to Advertising your Properties with Email

Email is the cheapest way to advertise your listing to a large group of people.  Most bulk email companies operate on an easy monthly fee.  Only $10 can get you a month worth of emails!  Here are a few tips on how to build and send your property emails. 1) Building your eblast. Ideally your eblasts [...]

By | 2016-11-19T22:25:35+00:00 July 30th, 2015|Internet Marketing|Comments Off on 6 Tips to Advertising your Properties with Email

6 Tips on Email Advertising…without being Annoying

When I worked at a big brokerage we did a lot of email campaigns… being honest, way too many.  I got messages like this all the time, “OMG, if I wanted an update on your piece of **** I’ll do a LoopNet search!” Hmmm…I guess 3 times a week is too many.  Here are a [...]

By | 2016-11-19T22:17:55+00:00 June 22nd, 2015|Internet Marketing|Comments Off on 6 Tips on Email Advertising…without being Annoying

4 Tips to Building a Commercial Real Estate Website

Building a website sounds like a simple and easy thing to do, but there’s a lot of research and decision making before you should begin. Here are a few questions to ask yourself before building your commercial real estate website or getting a redesign. 1) What do I want my website to do? Generate Leads. [...]

By | 2016-11-21T16:33:52+00:00 May 21st, 2015|Internet Marketing|Comments Off on 4 Tips to Building a Commercial Real Estate Website

2015 Mobilegeddon and Commercial Real Estate Websites

Check your website traffic.  Does it plummet after April 21st 2015?  You may have been affected by Mobilegeddon.   As of Tuesday, April 21st Google, which dominates online search, launched a new search algorithm that favors mobile friendly sites. This means people who use Google to search on their smart phones may not find your website. [...]

By | 2016-11-21T16:32:36+00:00 April 22nd, 2015|Internet Marketing|Comments Off on 2015 Mobilegeddon and Commercial Real Estate Websites