Essential Marketing

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3 Necessities to Advertising your Listings

Every commercial real estate listing needs a few things. “You sent me the brochure in email, but it's not on LoopNet!" You never want to take that call. Keeping your marketing process consistent for each listing will save you from major headaches. Brochure. Place all critical information on the brochure including photo of the property, map (either [...]

By |2016-11-19T22:27:42+00:00July 31st, 2015|Essential Marketing|Comments Off on 3 Necessities to Advertising your Listings

5 Ways to Make Commercial Real Estate Advertising Not Suck

Potential clients come in contact with advertising from all types of media. Internet paid ads, magazines, newsletters, search engine results, etc., all compete for your target market’s attention. How many paid ads have you done at conventions, search engines, online newsletters, or magazines that have seemingly had little effect? Probably, most of them. Here are [...]

By |2016-11-21T15:25:18+00:00June 23rd, 2015|Essential Marketing|Comments Off on 5 Ways to Make Commercial Real Estate Advertising Not Suck

7 Ways to Advertise your Commercial Real Estate Listings

Do you have a listing or two that seems impossible to unload? Every attempt you’ve made seems to fall onto a deaf marketplace?  Don’t worry, it happens to everyone at some point. Here are a few ways you can unload that problem listing a bit faster. 1) Online Directories – Duh, right? Make sure all [...]

By |2016-11-21T16:31:51+00:00March 3rd, 2015|Essential Marketing|Comments Off on 7 Ways to Advertise your Commercial Real Estate Listings

4 Best Software Programs for Commercial Real Estate

When rolling over into a new year it’s time to start thinking about upgrading your software. If you’re still using an Excel spreadsheet to keep track of your incoming and outgoing revenue, it’s probably gotten so complex you can’t even understand it anymore!  Having a hard time keeping track of your client information in Outlook [...]

By |2016-11-19T22:03:58+00:00February 23rd, 2015|Essential Marketing|Comments Off on 4 Best Software Programs for Commercial Real Estate

How do I become a Level-5 commercial real estate leader?

As described by the Professor Jim Collins, a level-5 leader is the highest level of leader who cares more about his team or organization than his own personal gain. I differ with the professor in the idea that some people will never possess the ability to become level-5s, I think anyone achieve this level if [...]

By |2016-11-19T21:58:15+00:00November 13th, 2014|Essential Marketing|Comments Off on How do I become a Level-5 commercial real estate leader?

Can “Level-5 Leadership” be applied to Commercial Real Estate?

It absolutely can. However, this is more of a broker or team leader concept than an individual agent. The key characteristic in a level-5 is a selfless devotion to the organization or team, not personal branding and individual gain. In fact, level-5 leaders have a great understanding of humility and dismiss arrogance as destructive. For [...]

By |2016-11-19T21:54:57+00:00November 2nd, 2014|Essential Marketing|Comments Off on Can “Level-5 Leadership” be applied to Commercial Real Estate?

How to get started with Press Releases

Clippings of your published press releases are great to show potential clients that you’re “for real”. It shows, not only, that you have the capability to turn-over properties but also market yourself successfully.  But if you’ve never written or submitted a press release, starting can be confusing. 1) Start by gathering PR contacts. Your local [...]

By |2016-11-19T21:51:09+00:00August 21st, 2014|Essential Marketing|Comments Off on How to get started with Press Releases

8 Commercial Real Estate Sales Tips for Today’s World

1. Find your comfort level. If the industrial district creeps you out, do you really want to specialize in industrial real estate? The point to specialization isn’t to automatically say “no” to jobs outside of the scope, it’s to advertise to clients you want to work with. Take time to think about when you’ve been [...]

By |2016-11-19T21:37:59+00:00April 21st, 2014|Essential Marketing|Comments Off on 8 Commercial Real Estate Sales Tips for Today’s World

5 Essential Marketing Materials

Everyone has a different opinion on what marketing materials are absolutely necessary for your commercial real estate business.  As a commercial real estate marketing expert, I have provided my list of top 5 materials you need to survive. 1) Business Card. The great sales agents of yester-year only needed this to sell/lease a property.  This [...]

By |2018-10-09T19:45:29+00:00September 12th, 2013|Essential Marketing|Comments Off on 5 Essential Marketing Materials

Generating Commercial Real Estate Leads with LoopNet Property Records

Alas, Property Records is Dead. Reonomy reigns as Lead Generation King!   Below is old information for historical purposes, Property Records is dead. LoopNet’s Property Records tool isn’t just for finding information on properties.  It can be used for generating leads and gathering information about your local target market.  Here’s a run-down of why I [...]