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Best and Newest Commercial Real Estate Cold Calling Techniques

Let’s face facts…cold calling sucks.  You spend all day preparing a script just to use 90% of your time dialing and talking to voicemails.  Even if you spend your whole day cold calling, at most you can make 50-70 calls before your voice cracks.  We should take this cold-calling philosophy into today’s world…with software! 1. [...]

By | 2017-03-06T20:30:15+00:00 March 6th, 2017|Essential Marketing|Comments Off on Best and Newest Commercial Real Estate Cold Calling Techniques

5 Tips to Hiring a Commercial Real Estate Website Design Company

Hiring a commercial real estate website design company can be a scary process.  It’s a lot of money, it’s going to be tons of work, and the time commitment from concept to finished project is intense.  The whole thing is a dice roll – you really don’t know if you’ve hired someone awful until it’s [...]

By | 2017-01-23T21:17:19+00:00 January 18th, 2017|Essential Marketing, Websites|Comments Off on 5 Tips to Hiring a Commercial Real Estate Website Design Company

5 Commercial Real Estate Marketing Strategies

Getting your commercial real estate marketing strategies planned and organized can be easy!  Let’s discuss some new schools of thought that can help you create a profitable commercial real estate marketing strategic plan.  Lead generating is faster and easier than ever before with all these new technologies. 1. Using LoopNet to get more leads. Let’s [...]

By | 2017-01-11T22:25:25+00:00 January 11th, 2017|Essential Marketing|Comments Off on 5 Commercial Real Estate Marketing Strategies

4 Ways to Successfully Market a Commercial Property

Sometimes it takes more than a sign to sell / lease a commercial property.  Unless you have a buyer or tenant lined up, you are going to need to market the site. In our increasingly online world, things have changed, and many – but not all - of the best marketing solutions are found on the [...]

By | 2016-12-28T16:25:44+00:00 December 28th, 2016|Essential Marketing|Comments Off on 4 Ways to Successfully Market a Commercial Property

5 Ways to Advertise your Commercial Real Estate Business

If you are in the commercial real estate industry, you know how important it is to spend your advertising budget effectively. Targeted advertising strategies can help you to increase your revenue, gain valuable new clientele and bolster your bottom line. One of the most common questions we get here at Calico Marketing is, ‘how should [...]

By | 2016-11-20T03:50:52+00:00 June 30th, 2016|Essential Marketing|Comments Off on 5 Ways to Advertise your Commercial Real Estate Business

99 Commercial Real Estate Marketing Questions Answered in 2 Sentences or Less

99 Commonly asked commercial real estate marketing questions answered in 2 sentences or less. Have questions about your marketing plan, strategy, how to get more leads, what is a target market, what is branding or where to get additional info? You’ve found the right place! Leads How do I get more leads? [...]

By | 2016-11-21T16:48:20+00:00 May 20th, 2016|Essential Marketing|Comments Off on 99 Commercial Real Estate Marketing Questions Answered in 2 Sentences or Less

50 Ways to Bring in CRE Leads, Without Cold Calling!

The more commercial real estate brokers and agents I meet, the more I realize many of them think cold-calling is the one-and-only way to bring in leads.  I’m going to prove your wrong!  Here are 50 ways for a commercial real estate agent to get new leads...NONE ARE COLD CALLING! Word of Mouth [...]

By | 2016-11-21T16:45:09+00:00 April 26th, 2016|Essential Marketing|Comments Off on 50 Ways to Bring in CRE Leads, Without Cold Calling!

Packaging Commercial Real Estate Services like Products

I’m sure someone has said to you, “You’ll never make real money unless you find a way to make your business scalable.”  The first step in making your service-based business scalable is packaging your services as if they were products.  Let’s discuss how this can be applied to commercial real estate. Packaging by Commission.  If you [...]

By | 2016-11-19T23:05:15+00:00 February 26th, 2016|Essential Marketing|Comments Off on Packaging Commercial Real Estate Services like Products

7 Tips to Effective Commercial Real Estate Postcards and Mailers

You’ve probably done a series of mailers and wondered, “Why am I not getting a response?” Many agents assume mailers are an age-old way to do marketing, but they can be just as profitable as yesteryear.   We live in the age of information that’s personalized for us. Your mailers need to change to adapt to [...]

By | 2016-11-21T16:41:30+00:00 February 26th, 2016|Essential Marketing|Comments Off on 7 Tips to Effective Commercial Real Estate Postcards and Mailers

3 Necessities to Advertising your Listings

Every commercial real estate listing needs a few things. “You sent me the brochure in email, but it's not on LoopNet!" You never want to take that call. Keeping your marketing process consistent for each listing will save you from major headaches. Brochure. Place all critical information on the brochure including photo of the property, map (either [...]

By | 2016-11-19T22:27:42+00:00 July 31st, 2015|Essential Marketing|Comments Off on 3 Necessities to Advertising your Listings