Branding

Branding your Commercial Real Estate Business

If you have people contacting you, the top part of your funnel is working well. If they become a subscriber either email or social, and are being nurtured on a regular basis, your nurture funnel is working well. If you’re getting stuck at the consultation, particularly, people are contacting you, BUT they are considering many [...]

By |2023-12-15T20:20:51+00:00January 12th, 2024|Branding|Comments Off on Branding your Commercial Real Estate Business

Add commercial real estate services and value for your clients

Brainstorming different services to add to your offerings is always a great way to add value to your potential clients.  One thing that I remembered clients being excited about (when I worked at a brokerage) was how many websites their listing would appear on.   We would list where their property would be advertised, for [...]

By |2022-03-23T15:51:47+00:00May 13th, 2022|Branding, Marketing, Marketing Tools, Videos|Comments Off on Add commercial real estate services and value for your clients

Branding methods that are tried-and-true for commercial real estate

Quite a few commercial real estate brokerages live in the wild-wild west of branding. This is too common, especially for smaller brokerages or solo operations.   Your goal in branding should be to make everything look the same.  Yes, that’s BORING, but it’s a tried-and-true method to establish a brand that lasts!   To get [...]

By |2022-04-11T20:13:38+00:00May 6th, 2022|Branding, Marketing, Marketing Tools, Videos|Comments Off on Branding methods that are tried-and-true for commercial real estate

How to get in the Google search results for commercial real estate

You used to be able to make money in the commercial real estate game with a business card, a suit, and a smile.  Alas, today, that same business card and swagger will only get you so far.   Even if you had the best elevator pitch, the most irresistible deal, and the best brokerage in [...]

By |2023-07-04T18:47:57+00:00April 22nd, 2022|Branding, Internet Marketing, Marketing, Videos|Comments Off on How to get in the Google search results for commercial real estate

Looking to competitors for marketing ideas breeds boring results

In my early days, I obsessively tracked my competitors.   There weren’t many. I remember three CRE specialty marketing firms in existence.   None of them survived the Great Recession’s aftermath.   When the others started dropping like flies, I realized the time I worried about my competition was useless and promised myself I’d stop.   [...]

By |2023-07-04T18:43:48+00:00January 20th, 2022|Branding, Videos|Comments Off on Looking to competitors for marketing ideas breeds boring results

Rejecting the “bland is best” CRE status quo

When I was a kid, my Girl Scout troupe was run by a dance studio who had us do dance routines in lieu of literally any activity that would earn badges. “Why are we spending time on dance routines when there’s a basket weaving badge to earn?!“ Annoyed with our scout leader’s lack of interest, [...]

By |2023-07-04T18:43:55+00:00January 14th, 2022|Branding, Videos|Comments Off on Rejecting the “bland is best” CRE status quo

4 Tips to Branding Yourself as a Commercial Real Estate Agent

People really like to throw the word “brand” around, but what exactly does it mean?  Branding is essentially getting people to know, like and recognize you.  How exactly is this done? 1) Cohesive marketing materials.  I’ll say it until I’m blue in the face… Your materials should look the same.  If every listing brochure is [...]

By |2016-11-21T16:39:23+00:00December 31st, 2015|Branding|Comments Off on 4 Tips to Branding Yourself as a Commercial Real Estate Agent

7 Steps to Branding Yourself as a Commercial Real Estate Agent

Branding yourself is a fairly easy concept that’s difficult to execute. Here are a few steps to make the branding process easier. 1. What is my process? Consider writing down your process first. Seeing your process clearly defined will help you explain to potential clients what exactly will be done with the listing. Example: First [...]

By |2016-11-19T22:34:49+00:00August 26th, 2015|Branding|Comments Off on 7 Steps to Branding Yourself as a Commercial Real Estate Agent

5 Tips to Defining your Commercial Real Estate Market Niche

The term “niche” refers to a narrow or specialized market, i.e. retail, industrial, medical office, land, etc. In a crowded marketplace, a niche serves a critical function by distinguishing you from your competitors. Having a niche is very important if you’re in a competitive environment like Los Angeles or New York City. The more commercial [...]

By |2016-11-19T22:09:00+00:00March 3rd, 2015|Branding|Comments Off on 5 Tips to Defining your Commercial Real Estate Market Niche
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