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4 Tips to Branding Yourself as a Commercial Real Estate Agent

People really like to throw the word “brand” around, but what exactly does it mean?  Branding is essentially getting people to know, like and recognize you.  How exactly is this done? 1) Cohesive marketing materials.  I’ll say it until I’m blue in the face… Your materials should look the same.  If every listing brochure is [...]

By | 2016-11-21T16:39:23+00:00 December 31st, 2015|Branding|Comments Off on 4 Tips to Branding Yourself as a Commercial Real Estate Agent

7 Steps to Branding Yourself as a Commercial Real Estate Agent

Branding yourself is a fairly easy concept that’s difficult to execute. Here are a few steps to make the branding process easier. 1. What is my process? Consider writing down your process first. Seeing your process clearly defined will help you explain to potential clients what exactly will be done with the listing. Example: First [...]

By | 2016-11-19T22:34:49+00:00 August 26th, 2015|Branding|Comments Off on 7 Steps to Branding Yourself as a Commercial Real Estate Agent

5 Tips to Defining your Commercial Real Estate Market Niche

The term “niche” refers to a narrow or specialized market, i.e. retail, industrial, medical office, land, etc. In a crowded marketplace, a niche serves a critical function by distinguishing you from your competitors. Having a niche is very important if you’re in a competitive environment like Los Angeles or New York City. The more commercial [...]

By | 2016-11-19T22:09:00+00:00 March 3rd, 2015|Branding|Comments Off on 5 Tips to Defining your Commercial Real Estate Market Niche

3 Reasons to Specialize

When you first began your commercial real estate career it’s likely your broker told you to decide on a specialty. Did you take his/her advice? Your broker was right, you know. Refusing to specialize will cost you money and I can prove it. Specialize in Everyone. So you want to advertise to all businesses in [...]

By | 2016-11-18T20:00:51+00:00 September 12th, 2011|Branding|Comments Off on 3 Reasons to Specialize

3 Steps to Branding Yourself

Step 1: Questions to Ask Yourself 1) What services do I offer? Example: I offer leasing and sales services to retail properties in Downtown Las Vegas.   2) How do I want people to feel when they see my logo or name? Example (1): Awe.  You are the expert in their particular market.  You know [...]

By | 2016-11-18T19:52:06+00:00 September 12th, 2011|Branding|Comments Off on 3 Steps to Branding Yourself

Branding 101: What is Branding?

Getting People to Know You Repetition creates and increases awareness of your brand.  The more often people see your logo and message, the more they will recognize your business and remember what services you specialize in.  Consistency is key!  Your message and logo should be everywhere – on your listing brochures, postcards, letterheads, e-mail signatures, [...]

By | 2016-11-18T18:23:48+00:00 September 10th, 2011|Branding|Comments Off on Branding 101: What is Branding?

4 Steps to Marketing Yourself Successfully

Marketing is so broad, so general, and so generic that there are too many things to discuss in just one article! Instead, I’ll give you a broad breakdown on the basic survival needs of your commercial real estate business. 1) Brand yourself. People like to over complicate the issue of “branding” with buzz words and [...]

By | 2016-11-18T19:05:13+00:00 September 10th, 2011|Branding|Comments Off on 4 Steps to Marketing Yourself Successfully