Blog

/Blog/

9 Marketing Tips for Commercial Real Estate Agents

Marketing Plan in 30 Days: Day 14 Back to Day 1   With thousands of marketing services out there, where does a commercial real estate agent get started with his or her marketing?  Here are a few helpful suggestions on how to market yourself in this day-and-age! 1. Who do you WANT to work with?  [...]

By |2019-06-14T22:25:19+00:00May 22nd, 2019|*30 Day Marketing Plan*|Comments Off on 9 Marketing Tips for Commercial Real Estate Agents

Marketing Commercial Real Estate. Whose Job is it? Agent or Broker?

Marketing Plan in 30 Days: Day 13 Back to Day 1 I once worked for a commercial real estate brokerage and found many arguments between brokers and agents stemmed from one question – Marketing: Whose job is it?  The broker felt like it was the agent’s job to sell his or her own services.  The [...]

By |2019-05-22T19:01:11+00:00May 22nd, 2019|*30 Day Marketing Plan*|Comments Off on Marketing Commercial Real Estate. Whose Job is it? Agent or Broker?

Marketing your Commercial Real Estate Listings in 4 Steps

Marketing Plan in 30 Days: Day 12 Back to Day 1 An agent and broker's greatest challenge in today’s market is the planning and implementation of an effective LISTING marketing plan.  Opportunities and expectations have grown over the past decade with so many moving parts that it’s difficult to nail-down a simple, easy-to-follow marketing plan.  [...]

By |2019-05-22T20:10:09+00:00May 21st, 2019|*30 Day Marketing Plan*|Comments Off on Marketing your Commercial Real Estate Listings in 4 Steps

3 Ways to Advertise a Commercial Real Estate Listing Online

Marketing Plan in 30 Days: Day 11 Back to Day 1 Have a pesky commercial real estate property that won’t gather any interest?  It seems to be priced correctly, good demographics, but it’s a problem child?  Here are a few ways you can get that annoying listing off your desk. 1. Online Databases.  Remember when [...]

By |2019-05-21T21:58:26+00:00April 23rd, 2019|*30 Day Marketing Plan*|Comments Off on 3 Ways to Advertise a Commercial Real Estate Listing Online

7 Steps to Writing a Commercial Real Estate eBook

Marketing Plan in 30 Days: Day 10 Back to Day 1 Now-a-days, many people use eBooks as a free giveaway in return for signing up for an email list.  You old-school folks will know “eBooks” by a different name - “white papers”.  It’s a short paper – usually around 5 to 10 pages – of [...]

By |2019-04-23T18:00:00+00:00April 23rd, 2019|*30 Day Marketing Plan*|Comments Off on 7 Steps to Writing a Commercial Real Estate eBook

Commercial Real Estate Listing Brochures and Sales Packages (Offering Memorandums) – What are the Options?

Marketing Plan in 30 Days: Day 9 Back to Day 1 Fair warning, I sell Listing Brochure and Offering Memorandums do-it-yourself templates.  But I’ll be as unbiased as I can with this article about your options. 1. Do-it-Yourself Templates.  OK, I’ll be a little biased here as I personally believe my CRE templates are the [...]

By |2019-04-23T17:59:33+00:00April 10th, 2019|*30 Day Marketing Plan*|Comments Off on Commercial Real Estate Listing Brochures and Sales Packages (Offering Memorandums) – What are the Options?

Marketing Commercial Real Estate Basics – What do you REALLY Need?

Marketing Plan in 30 Days: Day 8 Back to Day 1 I’ve given you a lot of great ideas up to this point, but Rome wasn’t built in a day.  Let’s talk about some of the necessary marketing pieces you need to get started.  Once you have these key elements, build on them until you [...]

By |2019-04-10T16:31:44+00:00March 27th, 2019|*30 Day Marketing Plan*|Comments Off on Marketing Commercial Real Estate Basics – What do you REALLY Need?

Telling your Story in Commercial Real Estate, without being Boring

Marketing Plan in 30 Days: Day 7 Back to Day 1 Commercial real estate stories are pretty much all the same.  “We have X years of experience and are the local experts…blah blah…”  How are you going to wake up potential clients and make them pay attention? Think deeply about your services and the promises [...]

By |2019-03-27T19:39:10+00:00March 19th, 2019|*30 Day Marketing Plan*|Comments Off on Telling your Story in Commercial Real Estate, without being Boring

6 Steps to Identify Commercial Real Estate Pain Points

Marketing Plan in 30 Days: Day 6 Back to Day 1 A prospect’s true pain point isn’t a problem that’s solution is a “nice to have.”  It’s a budgeted, frustrating, needs-to-be-solved kind of problem.  Your prospect’s pain points affect his or her bottom line and must be solved to continue growth and/or profitability. Examples of [...]

By |2019-03-19T22:43:26+00:00March 19th, 2019|*30 Day Marketing Plan*|Comments Off on 6 Steps to Identify Commercial Real Estate Pain Points

8 Helpful Tips to Branding a Commercial Real Estate Business

Marketing Plan in 30 Days: Day 5 Back to Day 1 Commercial real estate brokers and agents love to skip immediately to this step, but without your specialty and target market established, you won’t be able to truly able to brand your business effectively.  Instead, get those first steps done and then move on to the [...]

By |2019-03-19T22:37:16+00:00February 27th, 2019|*30 Day Marketing Plan*|Comments Off on 8 Helpful Tips to Branding a Commercial Real Estate Business