“How did you get into the commercial real estate specialty?”
I started my marketing career in a residential firm, but I soon found that flowery words and fancy kitchens didn’t hold my heart. After that, I got a job analyzing piles of market research data for the housing market. Unfortunately, quietly filling out spreadsheets in a cubicle farm was slowly making me insane. Before my mind cracked, I got a marketing job at a commercial real estate firm. It was fast paced, exciting, and (if I’m being honest) a bit terrifying. The higher dollar amounts meant that I not only had to produce high quality materials, but I had to turn them around very quickly. I loved it!
When the housing bubble popped, it brought down the commercial real estate market and the CRE firm closed its office. I continued to work as a freelancer; building commercial real estate bargain websites, custom websites, lead generating websites, and creating do-it-yourself brochures.