“How did you get into the commercial real estate specialty?” I get this question a lot.
I started my marketing career in a residential firm, but I soon found that flowery words and fancy kitchens didn’t hold my heart. After that, I got a job analyzing piles of market research data for the housing market. Unfortunately, quietly filling out spreadsheets in a cubicle farm was slowly making me insane. Before my mind cracked, I got a marketing job at a commercial real estate firm. It was fast paced, exciting, and (if I’m being honest) a bit terrifying. The higher dollar amounts meant that I not only had to produce high quality materials, but I had to turn them around very quickly. I loved it!
When the housing bubble popped, it brought down the commercial real estate market and the CRE firm closed its office. I continued to work as a freelancer; building commercial real estate websites, brochures, sales packages (OMs), and email blasts for the agents who founded their own brokerages. In 2011 Calico Marketing became an official LLC!